Explosive growth, enduring communication, acceleration of innovation… In the business of sports shoes, one runs at a high speed. Between business and strategy, a look back at the highlights of this success story.
The story begins in the Swiss Alps where a retired athlete, Olivier Bernhard, is thinking about an innovative running shoe. The athlete begins by sticking pieces of garden hose to the outsole of his prototype. In 2010, the adventure takes a new turn…
Innovate: the key word
15 years ago, two running enthusiasts, David Allemann and Caspar Coppetti, joined Olivier Bernhard in his quest for high-performance shoes, with cushioned landings and explosive thrusts. It’s the birth of On.
The prototypes win the ISPO Brandnew Award and the first sneaker features the patented cloud-shaped pad system for dynamic cushioning dubbed CloudTec®. In 2012, we present the Cloudracer, a performance shoe acclaimed by the Swiss athlete Nicola Spirig. Its name refers to the sensation of lightness promised by the brand, similar to a race on clouds. “Technological innovation is at the heart of On. It is by testing and testing again that one reaches the best, without fear of failure, to start afresh or to break conventions. Dreaming of great ideas is good. Applying them in a concrete way is even better,” explains the brand on its site.
Throughout its journey, we have therefore focused on developing a multitude of innovations to boost the races of its customers. Super-lightweight foam for increased responsiveness Helion TM, integrated plate for maximum propulsion Speedboard®, outsole providing optimal grip on various terrains Missiongrip TM… So many patented techniques that have made the strength of the brand.
Click here to read the full article on Luxus Magazine.
Featured photo : © On
