Lana Del Rey is the new face of Kim Kardashian’s brand for Valentine’s Day. The singer, who has garnered 5 nominations at the 2024 Grammy Awards for her latest album, once again establishes herself as the essential artist of a whole generation.
Kim Kardashian relies on Lana Del Rey’s image to launch her Valentine’s Day clothing collection, available from January 23, 2024.
An icon of Generation Z, Lana Del Rey is at the heart of the music scene. Next February 4th, the singer will be in Los Angeles for her 5 nominations at the 2024 Grammy Awards before participating in Coachella.
Lana Del Rey, a fan of the Kardashians
The undisputed representative of the “sad girl aesthetic” has been chosen by Kim K as the face of SKIMS. A self-proclaimed romantic, Lana Del Rey immediately accepted the collaboration offer. “I love Kim and her family. My sister and I are big fans, and we’ve been watching them forever,” she explained in an interview with Vogue. Back in 2014, she had sung at the wedding of the famous businesswoman and her ex-husband, Kanye West.
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Featured photo : ©Nadia Lee Cohen
