[Luxus Magazine] La Maison Charriol celebrates its 40th anniversary in St Tropez

Charriol celebrated its four decades of existence in Saint Tropez. Those close to the brand gathered for a weekend in the town that has been a source of inspiration for the watch and jewellery house.


It was an opportunity for Charriol to showcase its heritage and look to the future with the presentation of its St Tropez Navigator collection.


A glamorous birthday weekend in St Tropez


Happy birthday Charriol! A few weeks ago, Charriol brought together friends and family, including its recently appointed ambassador, surfer Garrett McNamara. Alongside the CEO and artistic director of the eponymous brand Coralie Charriol (since the death in 2019 of her father and founder of the brand, Philippe Charriol), they were invited to spend a weekend in the heart of the Côte d’Azur.


© Charriol


The weekend began with lunch at Le Club 55, an iconic restaurant in the trendiest city in south-east France. This was followed by an afternoon of sailing and rides in mini-mokes (a small pick-up truck) around the seafront, decked out in Charriol’s signature colour: plum. In the evening, guests enjoyed a festive dinner and dancing in the nightclub ‘Les Caves du Roi’.

While the aim of the weekend was to share a convivial and joyful moment with guests, while presenting new products and limited edition ranges, the underlying strategy behind the celebration was none other than to broadcast the event on social networks and boost the brand’s visibility.


© Charriol


Friends of Charriol were encouraged to wear their Charriol jewellery and timepieces throughout the day’s activities. It was a way of showing all the ways in which Charriol timepieces can be worn, from a chic lunch to a glamorous evening out at sea.


Click here to read the full article on Luxus Magazine.

Front page photo: © Charriol

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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