[Luxus Magazine] European Heritage Days: 10 luxury players to meet

Saturday September 16 and Sunday September 17 mark the long-awaited return of the European Heritage Days. It’s the perfect opportunity to step out of your comfort zone and visit the very private backstage areas of some of the world’s leading luxury institutions.


This 40th edition of the European Heritage Days, with its themes of “living heritage” and “sports heritage”, marks the first time the l’Oréal group has taken part in this annual cultural event. No fewer than four sites belonging to the world leader in beauty will be exceptionally open to the public, including the group’s world headquarters.


In another unprecedented visit, 19M – Chanel’s fashion manufacture – will open its doors to the public.


Other venues will offer a reminder of current events, from the studio of fashion photographer Franck Horvat, to whom the Jeu de Paume has dedicated an exhibition, to the Paris boutique of Bucherer, the luxury watch brand acquired by the Rolex group, via 30 Montaigne. In its gallery, the latter offers an exhaustive panorama of Dior creations, including the collections of Marc Bohan, who died aged 97 on September 6.


The editorial team has selected a dozen suggestions for unusual visits to exclusive places where you can come into contact with those who bring the world of luxury to life on a daily basis.


What’s new for the 40th edition


Read more on Luxus Magazine by clicking here.


Featured photo: Perfume factory in Aulnay-sous-bois, Seine-saint-denis, Ile-de-france © L’Oréal

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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