Taken over by some of its employees in 2024, the cult glassware brand of our childhood, founded in 1945, needed to replace its aging machinery and launch new models, both of which were essential for a return to financial stability. Its successful crowdfunding campaign aimed at the general public should help it achieve this.
Who hasn’t read their age on a Duralex glass?
A leading player in tableware in France and proudly popular in the noble sense of the term, the factory in La Chapelle-Saint-Mesmin, near Orléans (Loiret), lives up to its tempered glass, which is impact resistant.
The company, which became a SCOP (cooperative and participatory company) in 2024, has once again demonstrated this by partnering with the crowdfunding platform Lita. Calling for support for an 80-year-old Made in France company, Duralex has managed to mobilize hearts and wallets well beyond the expected €5 million.
This outpouring of solidarity brings a glimmer of hope to a France that saw its industry devastated in the mid-1970s and became a service-based society. Not to mention a preference for French-made products, which too often remains a pipe dream for consumers strangled by inflation and forced spending.
A tremendous outpouring of generosity
Within the first 24 hours of the campaign’s launch on November 3, Duralex exceeded its target of €5 million, reaching €18 million.
In less than 48 hours, the crowdfunding campaign with Lita, which was supposed to run until December 31, approached the symbolic threshold of €20 million in investment commitments. “That’s four times more than the amount available!” says the company.
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Featured photo: © Duralex
