In a professional world saturated with options and offers, how do you stand out from the crowd without becoming ordinary? The answer may lie in the simplest gestures, but they carry profound meaning. Goodies, those personalized promotional items, have become a subtle yet formidable tool for reinforcing a company’s identity. While their appearance may seem insignificant, their impact often exceeds expectations. Let’s explore the many dimensions of these silent ambassadors, whose presence makes a lasting impression.
Since the invention of Josh Brown in the 18th century, in search of an effective personalized tool to promote his cigars, the advertising object or corporate goodie has been a ritual rooted in corporate life. Whether it’s a writing instrument, a stationery product or an IT object, goodies play a key role in both the customer and employee experience.
According to a study by the French Federation of Promotional Objects Professionals (2FPCO), 97% of people who receive a promotional object have a good perception of this medium, and 66% use these goodies within a week, and keep them for between 1 and 5 years.
Brand image enhanced by tangible objects
The gift of a corporate promotional item is much more than just a material donation. It’s a physical extension of the company’s identity, a concrete embodiment of its values and mission. Every pen, notebook or bag emblazoned with a company logo acts as a constant reminder of its existence. The recipient, whether customer, collaborator or partner, retains an almost intimate link with the entity that gave him or her this object.
The impact of this strategy doesn’t stop there. These objects, often used in everyday contexts, become opportunities for indirect exposure. A tote bag emblazoned with a company logo seen in a waiting room, or a pen loaned during a business meeting: each moment reinforces the brand’s presence in the minds of observers.
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