Thanks to the film Beetlejuice Beetlejuice, released in 2024 and directed by Tim Burton, gothic fashion is back in the spotlight. (Re)discover this cyclical trend, which is causing controversy between fashion victims and true afficionados.
Sometimes adored by the fashion world, sometimes sidelined, the Gothic movement has just replaced this summer’s Brat Girl. We’re turning to a darker side that echoes the famous autumnal period of Halloween.
Born in the late 70s in Great Britain, the gothic style is directly linked to rock and punk music culture. At the same time as bands were renewing themselves, new directions were being taken, such as glam rock and cold wave. Fashions responded to each other, mixing and distinguishing themselves over time. Increasingly, the specialist press shared this trend, associating the term gothic with music, then with groups, then more widely with the public. The movement became independent in the 80s. Although it declined with the advent of other movements, such as techno, disco, pop and grunge, a close-knit community has continued this lifestyle to this day.
It’s important to note that, although medieval Gothic culture relates to the architecture of churches and historic buildings, and members sometimes misappropriate religious and spiritual symbols, the movement has no direct connection with religion. Instead, it drew inspiration from a variety of arts, from music and fashion to film and literature.
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