Billie Eilish is renewing her eco-responsible objectives with her new Hit Me Hard Hit Me Soft tour, from last September to July 2025. The singer and her teams have rolled out a number of sustainable initiatives to limit the environmental impact of this type of event.
Energy-hungry and carbon-intensive, music tours are often singled out for their high environmental impact. While efforts are beginning to be orchestrated in the industry, Billie Eilish intends to be a forerunner by proposing a series of sustainable measures at its concerts, from the creation of ecological villages to vegetarian food options.
Hit Me Hard Hit Me Soft: Billie Eilish’s sustainable tour
The performer of Happier Than Ever and Bad Guy, also known as a seasoned environmental activist, is offering an eco-friendly music tour. Called Hit Me Hard Hit Me Soft, the tour, which runs from September 2024 to July 2025 around the world, incorporates a number of initiatives to reduce its impact on nature as much as possible. Promoted by Live Nation, the tour is continuing its long-standing partnership with Reverb, an environmental association.
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