[Luxus Magazine] Barely out, Taylor Swift’s new album is already a box-office hit

Taylor Swift sets new listening records for her eleventh album. This poetic release is sure to cement the international aura of the pop star who seems to stop at nothing.


If Taylor Swift is known for playing to sold-out stadiums, she’s also known for pampering her fans like no other artist, and her fans, particularly committed if not enamored, know how to return the favor. These famous “Swifties” are no strangers to the new audience record that Taylor Swift generated in the space of 24 hours for her new album.

Released on April 19, “The Tortured Poets Department” is a tribute to Peter Weir’s film The Dead Poets Society.


A stunning entry into a new era


Fans will be able to add a “new era” to Taylor Swift. These “eras” correspond to the elements linked to the release of a new album, i.e. her clothing and hair style, her favorite themes, the highs and lows of her existence and the programming of dedicated concerts.


In her 17-year career, the pop star has traded in her country roots – which she has managed to modernize – her acoustic guitar and curly hair to become a fearless pop star with impeccable bangs and a sequined jumpsuit. Her greatest physical metamorphoses came with the release of 1989 (2014) and, above all, Reputation (2017), following the controversy generated by the most talked-about couple of the time: Kanye West and Kim Kardashian.


To the ten pre-existing eras featured on her last world tour, The Eras Tour, immortalized by a film broadcast in cinemas and on Disney+, is added an eleventh era. For this new opus, Taylor Swift has unveiled her first video clip, Fortnight, a duet with rapper Post Malone.


The news is made all the more sensational by the fact that the artist has set a new listening record on streaming platforms. On Saturday April 20, the day of its release, The tortured Poets Department album earned the artist the title of most listened-to artist in the history of the Spotify platform…in the space of 24 hours! Her rival, Apple Music, retaliated by awarding her the title of most listened to pop album on its first day.


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Featured Photo: © Press

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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