On the heights of Théoule-sur-Mer, the iconic Palais Bulles hosted the second edition of the Prix Bulles Pierre Cardin “Ocean & Space for our planet” on May 17, 2024, to coincide with the 77th Cannes Film Festival. The event reaffirmed Cardin’s commitment to sustainable development.
Initiated by Rodrigo Basilicati Cardin, the great nephew of Pierre Cardin, Chairman of the Pierre Cardin Group, this event celebrates the convergence of sustainable development in both the maritime and spatial fields. It highlights companies that are particularly innovative when it comes to protecting the planet.
There could be no finer setting for the Prix Bulles than the Palais Bulles, an “architectural folly” unique in the world. It was the favorite villa-refuge of fashion designer Pierre Cardin, acquired at auction in 1992. This hypnotic house with its undulating, spherical forms was designed by Hungarian architect Antti Lovag. The couturier likened the villa to a woman’s body, with all its curves and sensuality… like his dresses.
Pierre Cardin – who died in 2020 at the age of 98 – made his mark in the 1960s with the “Space Age”, a fashion inspired by the conquest of space and science fiction. Sixty years later, the world has changed… Rodrigo Basilicati-Cardin, engineer and designer, no longer speaks of futurism, but of a “realistic future” on our doorstep.
Driven by the same conviction, Maison Cardin and Thales Alenia Space took the opportunity of this event to emphasize the need for collective awareness of the climate emergency. “It’s our duty to encourage a dynamic, efficient and virtuous economy for the planet,” stresses Rodrigo Basilicati Cardin.
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Featured Photo: Jacques Rougerie, Prix d’honneur Bulles Pierre Cardin 2024, wearing Pierre Cardin “Evolution Wave” eyewear, with Rodrigo Basilicati Cardin, surrounded by guests at the second edition. DR
