Luxury Scotch whisky Chivas Regal announced on Monday a multi-year partnership with Formula 1 star Charles Leclerc, who becomes its global ambassador. This partnership marks a new stage in the brand’s expansion into the world of sports.
The partnership goes far beyond the racing circuits that Charles Leclerc is accustomed to frequenting : he is also a self-taught pianist and talented composer, who has already penned several pieces. The partnership will revolve around music, a symbol of refinement and elegance, values that are unique to Chivas Regal.
Nick Blacknell, Global Marketing Director for Chivas Regal, comments : “It’s no secret Charles has had incredible success in his life, but it is his tenacious spirit, commitment to excellence and off-track passions that inspired this partnership. The 88 notes of the piano draw perfect parallels with the 85 flavour notes of our iconic Chivas 18 Year Old expression, showing how both music and whisky blend passion with precision. We’re excited to bring fans on the journey to celebrate our wins together – the ethos that lies at the heart of Chivas Regal.”
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Read also > Bang & Olufsen choisit le pilote de formule 1 Charles Leclerc comme ambassadeur mondial
Featured photo : © Chivas Regal
