Benjamin Patou and Antoine Arnault have announced the creation of Lapérouse Holding, a new investment structure dedicated to
Brand Strategy- Page 33
The luxury industry is undergoing a silent but profound transformation. By 2024, “TikTok microtrends” will have redefined the
Audemars Piguet is opening its first permanent address in Saint-Tropez. This opening is set to strengthen the Swiss
For its 2025 summer campaign, the British brand is evoking memories of the Glastonbury music festival. Since the
Ferrari is taking the plunge into ocean racing with Hypersail, a new-generation sailboat directly inspired by Formula 1
The Kering-owned jewelry house has opened its first California boutique on Rodeo Drive in the City of Angels.
Unveiled during the men’s spring-summer Fashion Week 2026 in Milan, Prada leather sandals sparked outrage in India. The
Until then, allied with the American group Marchon, the fashion and beauty brand owned by the former Spice
For a long time, the luxury industry cultivated an image of exceptionalism that was enough in itself to
Counterfeiting is not only rife in disadvantaged suburbs. The Neuilly-sur-Seine Court of Justice has just convicted a “designer”
