[Luxus Magazine] Beyoncé or the Creation of an Empire

There is not a person who does not know his name or at least one of his many hits. Over two decades, Beyoncé Giselle Knowles-Carter, known by her stage name Beyoncé, has become a monument in the music industry and a global phenomenon. An engaged artist and recognized businesswoman, she has positioned herself on all fronts to build a solid empire. The announcement of her upcoming album Renaissance: Act II coincides with the launch of her hair care brand Cécred, which is already shaping up to be a commercial success. Deciphering an artistic and economic figure with a skillfully crafted career.

 

Beyoncé was only 15 years old when she signed her first contract with Columbia Records label. A singer in the group Destiny’s Child, she embarked on a solo career, encouraged by her future husband Jay-Z. Her albums were successful, and Beyoncé quickly began to reign over the music industry, with her fan community even nicknaming her “Queen B.”

 

In 2023, Beyoncé became the most awarded artist in Grammys Awards history with a total of 32 trophies throughout her career. The same year, the “Renaissance World Tour” visited 10 countries and 39 cities. With $461.3 million (435 million euros) in revenue, this tour became the most lucrative in history for a time, before being surpassed by Taylor Swift’s “Eras Tour.”

 

If the African-American artist is accustomed to breaking records with her music, it is also her business acumen and entrepreneurship that command admiration. The relationship she shares with singer Jay-Z provides her with an ally who shares her sense of ambition. Despite his infidelities tarnishing their marriage for a while, the two artists managed to fuel the storytelling of their relationship by releasing the joint album “Everything Is Love” in 2018 to celebrate their reconciliation.

Businesswoman

In 2023, Forbes’ annual ranking of the richest women in America placed Beyoncé at 48th with a net worth of $540 million (491 million euros).

 

With over 100 million albums sold worldwide, the singer’s music career has generated significant income. However, she has not hesitated to diversify into other activities, notably by launching her management and production company Parkwood Entertainment.

 

According to Forbes, Beyoncé and Jay-Z share a vast real estate portfolio worth around $320 million (291 million euros), including a $200 million (182 million euros) mansion in Malibu purchased by the couple in June 2023, considered the most expensive home in California history.

An Important Fashion Figure

 

Since her debut, Beyoncé has established herself as a dominant force not only in the music world but also in fashion. Her influence, transcending borders, continues to inspire millions of fans with her bold style and powerful stage presence.

Click here to read the entire article on Luxus Magazine.

Featured Photo: © Presse

Picture of The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.
Luxus Magazine Automne/Hiver 2024

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