[Luxus+ Magazine] A short history of luxury: the Cartier boutique in the rue de la paix


13 rue de la Paix, a legendary address, the cradle of Cartier’s style, reopens its doors after two years of renovation. Take a guided tour.
The legendary Cartier boutique, located at 13 rue de la Paix, is once again open to the public after months of intense renovation. “From the outset, the boutique was unique because of its universal vocation: its opening in 1899 is associated with the arrival of Louis Cartier as head of the house and the creation of the design studio,” says Pierre Rainero, director of image, style and heritage at Cartier.

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Featured photo : © Cartier
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.