A Brief History of Luxury: Alexander McQueen’s skull, a motif as sinister as it is fascinating

A history buff, Alexander McQueen has always nurtured a certain fascination for the macabre and bizarre. One of his favorite motifs, the skull, erected as a quasi-logo long before the Kooples, Zadig and co., perfectly illustrates his vision of existence, just as it heralded his tragic and abrupt death on February 11, 2010.

If Alexander McQueen had belonged to one of those socio-cultural tribes that inspire the fashion sphere, it would inevitably have been the Goths.

 

Just look at his collections, his shows, his reflections and a certain macabre imprintEven his tragic end subscribes to it, if we consider that the original Gothic philosophy is marked by an aestheticization of suicide.

 

Just like skeletal white, dark black adorns her collections, a direct legacy of the Victorian period. Indeed, devastated by the death of her husband, Prince Albert, from typhoid fever in December 1861, Queen Victoria decided to mourn for the rest of her life, for 40 long years.

 

Macabre elegance

Lee, renamed Alexander for his more aristocratic sound, was born in 1969 in London’s East End. It’s fair to say that death has always hung more or less over the head of this youngest of a working-class family of six children. Cherished by his mother, he was bullied by his schoolmates and, at the age of eight, witnessed his older sister being abused by her husband. His life then took the form of a battle against his cocaine addiction and his HIV status. These experiences had a lasting impact on his vision of existence, with pain, survival and violence as his favorite themes. A violence – rather psychological – that he would experience again when he took over as head of Givenchy’s collections in 1996, considering that he was not treated as well as his predecessor John Galliano, who had then left to join the House of Dior, or when his own Maison de couture suddenly came under the control of the rival Kering group (then PPR) in 2001.

 

McQueen Damien Hirst
Alexander McQueen’s scarf by Damien Hirst, 2013 © McQueen

 

The first traces of the skull motif appeared in the designer’s end-of-year show in 1992, when he was studying fashion at the prestigious Central Saint Martin, financed by his aunt. In this collection, entitled “Jack The Ripper stalks his victims ”, the models sported the famous skeletal motif that reflects Alexander McQueen’s anti-conformist stance. The choice of this dark yet provocative symbol testifies to the British couturier’s desire to challenge social perceptions of beauty and fashion, long before the Gen Z cohort.

 

The sinister motif came to haunt the spring-summer 2003 collection, entitled “Irere”. It appeared embroidered on flowing floral dresses. It is this skull in a stylized, flowery version that has been chosen as the official poster for the Lionsgate-distributed documentary McQueen (2018) , dedicated to fashion’s enfant terrible. Documentary filmmakers Ian Bonhôte and Peter Ettedgui opted for a trompe-l’œil, almost mystical technique already at work in the Romantic era, that of pareidolia, or the ability to recognize familiar forms – like a skull here – in a landscape, a cloud, a work of art, an ink blot…

 

Allisvanity charlesAll Is Vanity, Charles Allan Gilbert, 1892

 

McQueen’s skull was not just a print on elegant, melancholy outfits. It also inspired handbags or decorated scarves, as evidenced by the 2011 retrospective exhibition at the Metropolitan Museum of Art, entitled “Alexander McQueen: Savage Beauty.”

 

Memento Mori

As intriguing as it is terrifying, the skull cherished by Alexander McQueen in the same way as Shakespeare’s Hamlet is nonetheless a universal symbol of mortality. For McQueen, it serves as a medium for expressing ideas of rebellion, defiance and introspection. This link with the world of the dead can be likened to the emotional bond he created with his audience, sometimes fascinated, sometimes frightened.

 

In a world obsessed with beauty and eternal youth, the skull is a stark reminder of the fragility of existence. If Alexander McQueen made it an emblem, he used it as a Memento Mori (literally “remember that you are mortal”), intended to provide food for thought on the precariousness of existence.

 

Alexander McQueen Skull scarfAlexander McQueen’s scarf © McQueen/Farfetch

 

But the skull is also tinged with the notion of survival and transmission. During his lifetime, the designer was already concerned with his cultural heritage. The skull’s durability can be seen as a guarantee of the timelessness of his collections and of his own couture house, founded in 1992, which continues to exist, twenty-four years after his death.

 

History and the Gothic novel

From an early age, the future designer had discovered Scotland’s bloody, crime-riddenhistory through his mother, a teacher married to a cab driver. With her, he took a keen interest in the family genealogy. Two of his fashion shows are directly inspired by the history of his ancestors: Highland Rape (AH 1992) and Widows of Culloden (AH 2006). These spectacular shows with their evocative names (“Nihilism”, “Dante”, “Highland Rape”) explore the darkest side of human society, as well as the sublime persisting in the tragic.

 

McQueen campaign AW24McQueen autumn-winter 2024 campaign © McQueen

 

For his collections, McQueen drew on Gothic and Victorian references where the symbolism of the skull is omnipresent. The Victorian period, in particular, nurtured a fascination with death and the afterlife, often illustrated by skull and skeleton motifs in art and fashion. For his Dante collection, he had the idea of installing a real skeleton in the front row. It’s reminiscent of those Renaissance paintings known as vanitas, which depicted still lifes with skulls, human bones and candles.

 

Alexander McQueen SkullLee McQueen, dit Alexander McQueen, par Tim Walker, 2009

 

Alexander McQueen took his own life at his home in Mayfair on February 11, 2010, the day before the funeral of his own mother, Joyce McQueen. His right-hand man Sarah Burton took over, preserving the spirit of his House and its collections.

 

So, for the historian in Alexander McQueen, the skull motif is much more than a macabre ornament; it’s a visual exploration of essential themes such as mortality, beauty and memory.

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Read also > A Brief History of Luxury: the Louis Vuitton trunk, a flat box that’s a hit

Featured Photo: © Lionsgate

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.
Luxus Magazine Automne/Hiver 2024

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