In the space of just a decade, Bad Bunny has established itself as one of the most influential figures in world music, propelling titles in Spanish with sounds that are at once solar, sensual and resolutely danceable to the top of international rankings. Far from being limited to a simple reinvention of Latin music, the Puerto Rican artist gradually took on a broader role: that of a musician aware of his impact, using his notoriety to defend the rights and visibility of his community.
After conquering the Grammy Awards on February 1, 2026 by becoming the first artist to win Album of the Year with a work in Spanish (TikTokBzkii Más Fotos), Bad Bunny again made an impression, this time at the Super Bowl LX Halftime Show, last February 8 in California.
Bad Bunny: the natural commitment
Occasionally accompanied by big names in music, notably Lady Gaga, Ricky Martin and Karol G, the 31-year-old artist delivered an exceptional performance celebrating Latin American culture. On the program, there was a succession of scenes recalling Puerto Rican traditions, references to the daily life of the locals and a message of unity broader than mere entertainment. The Puerto Rican singer intoned ‘God bless America’ by listing the nations of the Americas (Peru, Mexico, Cuba, Brazil etc.) and waved flags to support that America was not confined to the United States.
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With its catchy phrases ‘Together, we are America’ and ‘The only thing more powerful than hate is love’ displayed on the giant screen, Bad Bunny creates a meaningful show, highlighting an inclusive vision of American identity and a message of gathering and anti-racism. A passage particularly moved the Internet users: the rapper handed one of his Grammy Awards statuettes to a little boy sitting in front of a television, facing his engaged speech calling for “putting out” the American immigration police (ICE) during the ceremony a few days earlier. On social media, some saw it as a tribute to Liam Conejo Ramos, a five-year-old boy arrested in Minneapolis by anti-image police several weeks ago.
If his show was praised worldwide, the reaction of President Donald Trump was extremely negative and political. On Truth Social, he called the show ‘absolutely terrible’, ‘one of the worst ever seen’. Describing it as ‘an insult to the greatness of America’, he criticized the fact that the performance was entirely in Spanish, claiming that ‘no one understands a word’ and that the choreography was ‘disgusting’.
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Featured photo : Instagram Bad Bunny
