In the center of Vienna, one address shines like no other. The Swarovski Kristallwelten Store is not just a boutique : it showcases the art of crystal in its most original and prestigious forms.
On the Austrian capital’s most iconic shopping street, there is a place that invariably attracts everyone’s attention. From the façade, where crystal-encrusted light modules illuminate the street, Swarovski invites passersby to enter a unique universe : Kristallwelten, or the world of crystal in literal translation. The address is not just a point of sale, but an exhibition space for pieces each more astonishing than the last.
Here, crystal reigns supreme !
Inside, spread over more than 1,200 m² on three levels, you will find an extensive range of jewelry and accessories, as well as decorative objects and the famous figurines that have made the company internationally renowned. The installations are regularly renewed and created by contemporary artists who reinvent crystal in immersive sculptures.
Upon entering the store, your gaze is immediately drawn to a unique work of art due to its sheer size : “Lake of Wonders.” Spanning three floors, this spectacular installation, designed by Japanese designer Tokujin Yoshioka and created by Swarovski, covers a silver surface area of 88 square meters and is composed of 16,016 miniature mirrors that undulate and vibrate with the light, remaining in perpetual motion.
On the floor below, the Timeless space exhibits pieces that are both historical and new, designed in collaboration with designers. Visitors are dazzled by a column composed of thousands of cut crystals, suspended individually by almost invisible threads.
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Featured photo : © Anthony Conan
