In 2025, Franck Provost will celebrate half a century in hairdressing, a dazzling career that began in humble beginnings and has grown over time into a veritable beauty empire. Behind his name engraved on shop windows around the world lies a visionary entrepreneur, both a hair craftsman and a seasoned businessman, who has made his mark in an ultra-competitive world. Today, at the dawn of a new cycle led by his son Fabien, Maison Provost has never been more ready to attract a new generation of customers and talent. It’s a wonderful way to prove that half a century of hairdressing can go hand in hand with eternal modernity.
This son of a soldier and ward of the state was not initially destined to become a major figure in the world of hairdressing. However, from his first salon, which opened in Saint-Germain-en-Laye in 1975, he built an empire of more than 3,300 salons in 35 countries. A passionate craftsman and visionary entrepreneur, he combined technical excellence with business acumen to become a household name around the world.
Self-taught and a hard worker, Franck Provost stood out from the start with his rare technical skills and almost obsessive attention to his clients’ expectations. French champion in 1976, then World Hairdressing Champion in 1977, he quickly became part of the show business world. While styling a TV presenter, he entered the media sphere and went on to become the personal hairdresser of Catherine Deneuve, Mireille Darc, Sharon Stone, and many others. In 1979, he opened his iconic salon at 61 avenue Franklin Roosevelt in Paris, which became a must-visit destination. A delightful anecdote recounted by Franck Provost himself: “Once, during a television show in Monaco where I was styling Princess Stephanie’s hair, we were filming until very late. It was dark on set, and I grabbed the wrong bottle: instead of hairspray, I grabbed water! The result: nothing held, and panic ensued… We had to start all over again, but I managed to improvise another hairstyle and save the day!
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Featured photo: Franck Provost
