On the evening of April 28, Chanel kicked off the warm season—or rather, the 2027 Cruise collections. Highly anticipated, this first chapter of Matthieu Blazy’s collection, set against the sun-drenched backdrop of a seaside resort, took place in Biarritz and paid a heartfelt tribute to Gabrielle Chanel’s seaside heritage, sea bathing, and the city’s Maritime Museum.
Matthieu Blazy’s fifth Chanel show but his first of its kind for the Franco-Belgian designer, the April 28th show at the Biarritz Municipal Casino, across from Villa Larralde—where the fashion line was first launched in 1915—was highly anticipated.
Having made a name for himself in previous shows as a man of the sea—literally—this first Cruise collection was praised for its more pronounced femininity, more vibrant colors, and better-flattering silhouettes. A lack of coherence and a clear direction, however, remains a shortcoming.
Miraculous Catch
A theme blending Chanel, the sun, and the sea, all set against the Art Deco backdrop of the Biarritz Municipal Casino, was enough to make fashionistas, buyers, and members of the press visiting the Basque coast salivate.
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Read more > 2027 Cruise Shows: Heading to the United States, Biarritz, and Shanghai
Featured Photo: Chanel
