[Luxus Magazine] Trends: the best luxury campaigns of the summer

The summer season is in full swing and, with it, the photo and video activations of luxury Houses to promote their new collection. From authentic family photos to the picturesque landscapes of Ireland, discovery of some fashion campaigns for summer 2025.

 

They invite you to rest on the sand and go on vacation with your loved ones. These campaigns with a singular DNA all tell something through artistic, natural, and sincere clichés.

 

Jacquemus reinterprets his family photos

 

Poetic, authentic and emotional, the latest Jacquemus campaign is an ode to the creator’s family. Simon Porte Jacquemus searched through the old photo albums of his ancestors and reinterpreted some of the pictures for his Maison. The result is more artistic images thanks to the models who pose in the clothes signed Jacquemus and deeply rooted in the rural and Provençal roots of the designer.

 

Click here to read the full article on Luxus Magazine.

 

Featured photo : © Jacquemus

Picture of Pauline Duvieu
Pauline Duvieu
Fashion, hotels, gastronomy, jewelry, beauty, design... Pauline Duvieu is a journalist specializing in luxury and the art of living. Passionate about the high-end spheres that arouse emotion, she loves to describe the creations of the houses and tell the stories of the talents she meets.

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