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Luxury Marketing Innovation Summit : Finding Success In The Age of Empowered Consumer
27 juin 2019 @ 08:30 - 14:00
Cross-Channel Brand Management and Digital Transformation At The Heart Of Marketing Effectiveness
WHY TO ATTEND TO THE LUXURY MARKETING INNOVATION SUMMIT?
- Spend a morning to brainstorm on the best strategies to tackle digital marketing at the age of the empowered consumer. Interconnected luxury consumers engage with brands in empowered actions, such as cross-checking prices, interacting via social media, reading/writing product reviews.The relationship with a consumer and a brand goes beyond a purchase transaction, which requires embracing both online community-based interaction and offline customer service.
- Attend panel discussions and keynotes that bring together digital executives and design thinkers to define Key Success Factors for luxury brands to mix craft and tech: Technology as a tool to sell dreams
- Be part of the not-to-be-missed networking session to meet with the pioneers of technological integration in luxury business models ( from AI and robotics, to VR and Blockchain)
CEO/ General Managers / Sales Managers / Marketing Manager / R&D Managers, Innovation, Design Office / Director and Head of Digital Transition / Chief Digital Officer / Engineering Managers / Division or Business Unit Managers
All luxury sectors (fashion, beauty, retail, hospitality, lifestyle, tourism,…)
The age of empowered consumer in luxury & retail
Challenges and opportunities for luxury brands
Interconnected luxury consumers engage with brands in empowered actions, such as cross-checking prices, interacting via social media, reading/writing product reviews
Multichannel retailers have to capitalize on the power of reviews, plan for pricing and deliver the right products through the right channels seamlessly
The relationship with a consumer and a brand goes beyond a purchase transaction, which requires building customized post-purchase strategies, embracing both online community-based interaction and offline customer service
Tackling consumer-driven consciousness by values-based marketing
In the interconnected world demographic and societal changes impact luxury consumer values, triggering a shift from affluence to influence
Hyper-connected consumers can influence the masses of other consumers. This requires a shift from segmented to personalized Marketing
Values-driven consumption triggered a shift from transaction-based relationship to that of trust in the ‘goodness’ of brands
Digital Toolkit for creating seamless customer experience
Technology is the reason that the power has shifted to the consumer. From brick-and-mortar to direct-to-customer online retail, all aspects of shopping experience should be reinvented:
In the world of AI and VR, D2C, 3D scanning, RFID and Blockchain, what are the key success factors for luxury brands to use the right tools for the ultimate goal – a seamless and meaningful high-end customer experience?
Creative Thinking and art collaboration in the age of technology
Key Success Factors for luxury brands to mix craft and tech: Technology as a tool to sell dreams
Craft manufacturing & frontier technology: AI, 3D printing and robotics as the greatest dilemma of the modern artisan craftsmen. Best practices of mixing hand craftsmanship with tech-enhanced product prototyping & production
Purposeful consumption: In the digital world, art will be the aspect of luxury consumption that will connect products to human nature. Emotions and personal engagement will be key to create meaningful customer experiences.
Advisory Board Director, BARNES Board Director, Strategic Advisor Business Angel
Stanislas de Quercize has over 25 years of professional experience in building international luxury Maisons and brands (Ex CEO of Cartier, Ex CEO of Van Cleef & Arpels). He is an experienced leader with proven track record in building teams, brands and profit at the international level and with a long term view. Stanislas currently serves as a member of the Board of a number of luxury and real estate fast moving companies, committed to help CEO's and the executive teams to maximize their positive impact. He also serves as a Member of the Board of Rémy Cointreau Foundation. Stanislas de Quercize has created an investment Fund, and he is actively mentoring, coaching and funding innovative startups.
Stanislas de QUERCIZE
Advisory Board Director,
WW Omni-channel Retail Director Maison Margiela
Formerly SVP Digital & eBusiness at the Kering Group in charge of the digital transformation of the luxury division, after taking some time off to travel the world, give lectures at international universities and animate workshops with start ups, Frederico Barbieri now leads Omni-channel and Retail Innovation at Maison Margiela, one of the most innovative fashion house in the industry. He was previously President Europe at Bottega Veneta where he launched CRM and developed eCommerce and the Retail Excellence program. Before that he was the marketing brain at Nokia in a task force team that was meant to relaunch the brand image though a flagship store program after several years at Nike where he introduced and developed retail marketing strategies for Italy, Nike Town London and then Nike Europe. His eclectic career path crossed with his personal lifestyle, his dynamic curiosity, Latin enthusiasm and sportsman determination, his capacity to mix and balance creativity and effectiveness, strategic vision and analytic synthesis makes him good transformation strategic projects.
WW Omni-channel Retail Director,
S.T.Dupont, Marketing Director
A graduate from the ESSEC, Megha began her career as an engineer in Information Technology in India in 2004. After her International Luxury Brand Management MBA in Paris, she successfully transitioned into Luxury Industry joining S.T.Dupont where she now manages all marketing activities including development of products, innovation and communication globally. Additionally, she is a member of the Executive Committee. Megha Malagatti is a member of the Colbert Committee, which unites the largest French luxury brands and promotes them around the world.
Tony Pinville is a PhD in Artificial Intelligence and Machine Learning, with 15 years experience on financial markets and targeted marketing as Head of R&D and technical expert. He co-founded Heuritech in 2013, a start-up for fashion brands to anticipate trends and measure performances on their market.
Luxury and culture brand strategist, MA+Creative INSEAD MBA'2000
Vadim Grigoryan is a distinctive and idiosyncratic creative director and luxury and culture brand strategist with an artistic and creative CV to match his impressive business training. He joined Pernod Ricard as marketing director for Russia and Eastern Europe. His success prompted a move to Paris as Director of Creativity and Luxury for Pernod Ricard where he refined his trademark approach. From Paris he oversaw Absolut’s return to the art world. Vadim currently consults brands and institutions, such as Elit, Mugler, Hugo Boss or Art Basel, on art direction and creative strategy. Alongside his brand work, Vadim has written several case studies published by INSEAD and runs Creavi, a small artistic research initiative that blends together food and transcendence.
Luxury and Culture Brand Strategist,
MA + CREATIVE
Managing Director, Davidoff of Geneva Asia Ltd.
As Managing Director at Davidoff of Geneva Asia, Laurent oversees the joint venture between Davidoff and Bluebell Group, distributing the brand in Duty Free, Retail, Wholesale and e-Commerce across Asia. Given the restrictions on marketing and promotion of cigars, Laurent and his team at Davidoff of Geneva Asia rely on innovative strategies and new, creative ideas for positioning the brand in Asia. Starting his career in Paris with an advertising agency, Laurent values working in a role where he can use creativity to do something innovative while always learning something new. Joining Bluebell 20 years ago, he has held a number of roles across the business. Now Managing Director with Davidoff of Geneva, the brand has been working with Bluebell Group for over 40 years. Laurent travels around Asia frequently for his role, and enjoys the cigar lifestyle. Considering it a celebration of achievements or key moments, he believes you are creating a capsule in time. Laurent often runs on hiking trails or scenic roads around Hong Kong, and most importantly enjoys time with family.
Laurent de ROUGEMONT
DAVIDOFF OF GENEVA ASIA LTD.
Chief Customer Officer at 3DLook ?
Katerina Galich has spent 20 years maniacally focused on customer relationships and business development. Graduated with a Master Degree in Computer Science and Foreign Trade Management she began her career in IT&Telecom as an engineer, and CRM expert then. More than 10 years she spent as a New Business Director and Strategic Marketer in full cycle advertising agencies. Last six years Katerina is working for sizing&fit solutions and AR/VR.
Chief Customer Officer,
3DLOOK – LVMH innovation award 2019
Chief Marketing Officer at Launchmetrics — included on Luxury Daily’s Luxury Women to Watch list for 2019, is an industry expert and thought leader, shaping the way the Fashion, Luxury, and Cosmetic (FLC) industries bridge the gap with technology.
Alison was also the Director of Marketing & Communications at IMG Fashion, where she was responsible for the digitalization of New York Fashion Week, introducing the technology that has become the standard for Fashion Shows worldwide today. Previous to that, she supported the US expansion for e-commerce giant, NET-A-PORTER, working under Natalie Massenet and Alison Loehnis. In addition to her corporate experience, Alison has been an integral part of the fashion education system as an adjunct professor at Parsons The New School as well as a continued guest lecturer for programs at Condé Nast College and il sole 24Ore Business School. She holds a Masters from SDA Bocconi’s School of Management in Italy as well as a Bachelor’s of Arts degree in Advertising & Communications from the Univ. of Central Florida in the United States.
Chief Marketing Officer,
Kim Boutin is an interactive designer and half of the creative duo DVTK formed with 3D artist David Broner in London. Former digital art director at KENZO, Kim has worked on various e-commerce and interactive campaigns for fashion and luxury brands. As an art direction studio specialised in contemporary digital experiences, DVTK’s work has received attention from the design and fashion communities, leading to talks and talks with renowned institutions such as Tate Britain, Decoded Fashion, Somerset House or London Design Festival.
Kim is an associate lecturer at London College of Fashion and Gobelins School of Image.
Chantal Thomass is a famous people who is best known as a Fashion Designer. Chantal was born on September 5, 1947 in France. She was pictured alongside Dita Von Teese at Paris Fashion Week 2010. Chantal Thomass is a member of famous Fashion Designer list. French fashion designer who has risen to fame for her eponymous luxury lingerie brand. She has risen to massive fame for her self-titled Instagram account for showcasing her lingerie and personal lifestyle.
On CELEBS TREND NOW, Chantal's is ranked in the list of most popular celebrities. Also, ranked on the list with those people who were born on September 5. Have Position Among the list of Most popular Fashion Designer.
Global Client Partner Luxury, Instagram & Facebook
A graduate from the ESSEC, Anne is an expert in luxury and international marketing, a sector in which she worked for nearly 15 years in London, Tokyo, New York and Paris. After working as Vice President of Marketing and Communication at LVMH in New York, she decided to devote herself to digital transformation followed by passion and luxury brands in this adventure. Since January 2018, Anne has been the global Global Client Partner Luxury at Facebook's Global Luxury Hub and Instagram based in Paris.
Global Client Partner Luxury,
INSTAGRAM & FACEBOOK
Director, FashionLab at Dassault Systèmes S.E.
As Director of Retail-Consumer Goods Industry, at Dassault Systèmes, Jérôme BERGERET was responsible for managing worldwide the strategy and Dassault Systèmes Portfolio. Focused on listening to customers in order to further refine Dassault Systèmes product strategy and thus drive an end-to-end 3D PLM solution. He had joined Dassault Systèmes in 2007 as Director of Strategy for the Consumer Goods Industry. His responsibilities included developing the strategies and product solutions for Fashion brands and retailers, as well as managing the Consumer Goods Portfolio and the ecosystem of software & service partnerships. With a strong apparel expertise, exemplified by my interaction with Zymmetry (WingTai group), the leading global sourcing and manufacturing solutions provider for the Fashion industry, he hold an engineer degree of Textile and have over 18 years of experience in several companies using soft material: textiles, leather, among others. All in a broad array of major global market sectors including Retail, Fashion, Footwear, Furniture, Leisure goods, Automotive, Shipbuilding … Previous work experience include positions as s Senior Consultant and as a Business development manager for a variety of software editors and customers such as PTC or Lectra to deliver leading solutions to number of Fashion customers including Retailers, Luxury Groups and Brands.
Director, FashionLab, DASSAULT SYSTÈMES S.E.
As an entrepreneur for many years, Dr Evelyne Resnick recently chose to mentor and advise entrepreneurs and young people on innovative strategies. Contemporary human creations (3D, Virtual Reality, Augmented Reality, with the assistance of artificial intelligence), new technologies and design applied to international wine and luxury brands contributed to shape her professional life. As a Marketing professor and writer, she shares her passion for international relationship with her students and her readers.
Entrepreneure, auteure, PhD, ISG
CEO - Luxurynsight
Jonathan Siboni found himself drawn towards the luxury industry 15 years ago by a surprising number of women carrying Louis Vuitton bags on the streets of Tokyo. Intrigued by both Asia and luxury, he decided to complete his MBA at ESSEC with a Masters in Asian Business from Sciences Po Paris before moving back to Asia. In 2011, Siboni set up Luxurynsight with a team of business intelligence analysts and an Advisory Board of highly renowned industry experts. After 5 years of R&D, Luxurynsight released the first platform providing business data and insights dedicated to luxury industry challenges. Jonathan regularly gives lectures on luxury trends at Sciences Po, ESSEC, ESCP, Dauphine, Universita Cattolica and wrote articles published in Fortune, Challenges, Luxury Briefing or Forbes.
CEO – LUXURYINSIGHT
Business Development Director Fashion
+ 14 Years experience in the Fashion and apparel industry with a variety of roles from Collection Director, Purchasing Director, Supply Chain Manager to Chief Operating Officer.
Reorganization of different business models in Retail, Brands and Luxury Companies.
+ 6 Years experience in implementation of ERP and PLM Systems for Fashion industry.
Matthieu is a Business Development Director for Lectra, he is in charge to help our customers to define their digital project with a global point of view and with the best Fashion practices of the 4.0 industry around the world.
Education : Master Degree from engineering school and Law Degree
Business Development Director Fashion,
Managing Director of Travel Retail in Asia, Bluebell Group, & CEO of LBI, Luxury Business Institute
As Managing Director of Travel Retail in Asia, Daniel oversees the duty free operations of Bluebell Group. Daniel is also the CEO of LBI - the Luxury Business Institute, a leading luxury industry training and consulting agency in Asia.
After graduating in France, Daniel began his career at Air France where he subsequently took on the role of General Manager, Italy. Within Air France, Daniel also held positions as Vice President of Le Meridien Hotel Chain, and VP of Marketing for Air France, before taking on the role of General Manager, Southeast Asia. In 2002, Daniel joined Bluebell Korea, launching his 16 years in the country growing and accelerating more than 50 brand partners and 2000 staff.
Daniel is passionate about developing people, and has always placed a priority on growing and nurturing talent to ensure that brands have the right support to accelerate their growth.
Managing Director of Travel Retail in Asia,
& CEO of LBI, Luxury Business Institute