{"id":99792,"date":"2023-03-01T17:19:39","date_gmt":"2023-03-01T16:19:39","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=99792"},"modified":"2023-03-02T10:17:59","modified_gmt":"2023-03-02T09:17:59","slug":"the-filiere-francaise-du-cuir-launches-its-striking-digital-campaign-indestructible-cuir","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/the-filiere-francaise-du-cuir-launches-its-striking-digital-campaign-indestructible-cuir\/","title":{"rendered":"The Fili\u00e8re Fran\u00e7aise du Cuir launches its striking digital campaign, &#8220;Indestructible Cuir&#8221; <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>&#8220;Indestructible Cuir&#8221; is the latest campaign of the<a href=\"https:\/\/conseilnationalducuir.org\"> Conseil National du Cuir<\/a>. This campaign allows us to witness the cruel destruction of various leather items, before they are repaired. A bold and effective demonstration!<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Milling machine, press and saw ! <strong>&#8220;Indestructible Cuir&#8221;<\/strong> reserves a painful fate for the various leather items selected&#8230; Launched by the <strong>Conseil National du Cuir (CNC)<\/strong>, this digital campaign aims to promote the leather material through one of its inherent qualities : <strong>reparability.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CRqWKcjyX9I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>&#8220;Born from the recovery of a waste product, leather is a resistant and durable material&#8221;<\/em>, explains the CNC in a release. <em>&#8220;A perfect example of the circular economy, it can be repaired and reinvented endlessly.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>To produce this original campaign, the Conseil National du Cuir partnered with the creative studio <strong>Matter of Fact<\/strong> to produce three clips of about two minutes. <strong>A boot, a sneaker and a handbag<\/strong> are laminated, sliced and cut into pieces by machines. For the greatest pleasure of the eyes and ears, we attend the repair of these articles by craftsmen shoemakers, on the background of a classical music. In view of the result, we can&#8217;t imagine all the damage done previously. Efficient.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/FHR8SFCTgIg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Repairing your leather<\/h2>\n<p>&nbsp;<\/p>\n<p>This campaign aims to invite consumers to give <strong>a second life<\/strong> to their leather goods, even (and especially!) when they are in poor condition. The CNC has also set up a website, <strong>Reparersoncuir.fr<\/strong>, which allows you to search for a quality craftsman around you. And to find, through an <strong>interactive map<\/strong>, the right specialist to repair shoes, bags and luggage, clothes, belts or gloves.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/L2gOF5dXRpA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>An initiative of the Leather industry, this campaign seeks more broadly to promote repair and the circular economy in its sector. Renowned throughout the world, the French industry generates, according to its website, a turnover of <strong>25 billion euros<\/strong>, including <strong>13 billion in exports<\/strong>. With <strong>12,800 companies<\/strong> and <strong>133,000 employees<\/strong> in the leather industries, it is the <strong>4th largest exporter in the world.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;<a href=\"https:\/\/luxus-plus.com\/en\/french-leather-aplf-asia-unveils-its-projects-in-dubai\/\">French leather: APLF Asia unveils its projects in Dubai<\/a><\/p>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\"><\/div>\n<\/div>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\"><\/div>\n<\/div>\n<p>Featured photo : \u00a9 Conseil National du Cuir[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4>&#8220;Indestructible Cuir&#8221; is the latest campaign of the <a href=\"https:\/\/conseilnationalducuir.org\">Conseil National du Cuir<\/a>. This campaign allows us to witness the cruel destruction of various leather items, before they are repaired. A bold and effective demonstration !<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Milling machine, press and saw ! <strong>&#8220;Indestructible Cuir&#8221;<\/strong> reserves a painful fate for the various leather items selected&#8230; Launched by the <strong>Conseil National du Cuir (CNC)<\/strong>, this digital campaign aims to promote the leather material through one of its inherent qualities : <strong>reparability.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CRqWKcjyX9I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>&#8220;Born from the recovery of a waste product, leather is a resistant and durable material&#8221;<\/em>, explains the CNC in a release. <em>&#8220;A perfect example of the circular economy, it can be repaired and reinvented endlessly.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Conseil National du Cuir[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4>&#8220;Indestructible Cuir&#8221; is the latest campaign of the <a href=\"https:\/\/conseilnationalducuir.org\">Conseil National du Cuir<\/a>. This campaign allows us to witness the cruel destruction of various leather items, before they are repaired. A bold and effective demonstration !<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Milling machine, press and saw ! <strong>&#8220;Indestructible Cuir&#8221;<\/strong> reserves a painful fate for the various leather items selected&#8230; Launched by the <strong>Conseil National du Cuir (CNC)<\/strong>, this digital campaign aims to promote the leather material through one of its inherent qualities : <strong>reparability.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CRqWKcjyX9I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>&#8220;Born from the recovery of a waste product, leather is a resistant and durable material&#8221;<\/em>, explains the CNC in a release. <em>&#8220;A perfect example of the circular economy, it can be repaired and reinvented endlessly.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Conseil National du Cuir[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] &#8220;Indestructible Cuir&#8221; is the latest campaign of the Conseil National du Cuir. This campaign allows us to witness the cruel destruction of various leather items, before they are repaired. A bold and effective demonstration!<\/p>\n","protected":false},"author":1,"featured_media":99807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"&quot;Indestructible Cuir&quot; is the latest campaign of the Conseil National du Cuir. 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