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In one year, watch exports rose by 8.6% to 1.86 billion Swiss francs<\/strong>, driven by two segments: inexpensive watches and much more prestigious models.<\/p>\n <\/p>\n Precious metal watches saw their revenues grow by 13.1% to 579.5 million Swiss francs: “They alone generated nearly half of the growth in January, although they account for only 3% of total volumes<\/em>,” said the Federation of the Watch Industry (FH).<\/p>\n <\/p>\n Steel timepieces totaled exports of more than 690 million Swiss francs, an increase of 4.6%. Watches made of other metals saw their sales abroad increase by a third to 106 million Swiss francs. Only bimetallic watches (made of two metals) fell by 3.3% to 335 million Swiss francs.<\/p>\n <\/p>\n <\/p>\n Exports to the United States totalled more than 318 million Swiss francs, a clear increase (+25%) over a year. Exports to Hong Kong jumped by 10.3% to 168 million euros, gradually returning to their 2021 level.<\/p>\n <\/p>\n For the second most important market, China, the situation has unfortunately not improved for the moment, with a decline of 17.3% to CHF 185.2 million.<\/p>\n <\/p>\n In addition to these three important markets, the 100 million Swiss franc mark was also passed in Japan with 115 million (-8.8%), in Singapore with 111.5 million (+19.7%), in the United Kingdom with 106.1 million (+5.2%) and in Germany with 104.9 million Swiss francs (+19.9%).<\/p>\n <\/p>\n France is the ninth most important export market<\/strong> with 84.6 million Swiss francs (+16.8%).<\/p>\n <\/p>\n Surprisingly, the two types of watches that saw their sales increase were two extremes: those costing less than 200 Swiss francs and those costing more than 3000 Swiss francs. In the mid-range, exports are down, both for timepieces priced between 200 and 500 francs and for the higher end, between 500 and 3000 Swiss francs.<\/p>\n <\/p>\n Read also >Watchmaking: Audemars Piguet unveils a new 2 million euro model\u00a0<\/a><\/p>\nDecline in China<\/h2>\n