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The Asian group, which owns the Lanvin, Wolford, John, Caruso <\/strong>and Sergio Rossi<\/strong> brands, reported annual sales of \u20ac425 million (about $454 million), a 38 % increase over 2021<\/strong>, exceeding previous forecasts.<\/p>\n <\/p>\n All five of the group’s brands recorded year-over-year growth, each following a different strategy. According to the company, they not only generated strong results for fiscal 2022 but also presented a positive outlook for 2023.<\/p>\n <\/p>\n Lanvin, the group’s flagship brand, saw its global revenue increase by 67%, with 145% growth in its wholesale business<\/strong>, largely driven by its accessories category.<\/p>\n <\/p>\n As for the group’s other brands, Wolford’s focus on athleisure, a mix of streetwear and gymwear, proved successful. Caruso, on the other hand, relied on a “back to luxury” trend and St John reinforced its name as “American luxury”.<\/p>\n <\/p>\n The group’s DTC (Direct to Customers) revenues increased by 35% to 253 million euros, and wholesale revenues by 42% to 165 million euros.<\/p>\n <\/p>\n Among the strategies implemented by the group, a strengthened commercial footprint<\/strong>, a focus on customer engagement at the retail level and digital marketing<\/strong>, via the creation of a shared digital platform for the group’s brands, explain this positive evolution in annual revenues.<\/p>\n <\/p>\n Geographically, EMEA (Europe, Middle East, Africa) recorded the strongest sales growth at +44%, reaching 214 million euro, while North America grew by 36%.<\/p>\n <\/p>\n On the Asian continent, China increased by 13% to 48 million euros. A satisfactory result according to the group, despite a limited commercial footprint in the region, caused by the numerous restrictions.<\/p>\n <\/p>\n <\/p>\n “The results reflected the culture of success and entrepreneurship that we nurture within our organization, and highlighted the reputation of our brands<\/em>,” said Joann Cheng, the CEO of the Lanvin Group, in a statement.<\/p>\n <\/p>\n For the new year, the group said it expects to continue its “strong momentum<\/em><\/strong>“, while remaining cautious. It expects sustained, but moderate growth.<\/p>\n <\/p>\n For the new goals, Lanvin wants to focus on customer engagement and expand its product categories, especially accessories, which are one of its biggest sources of revenue.<\/p>\n <\/p>\n Read also >Lanvin Group targets further acquisitions after its IPO\u00a0<\/a><\/p>\nA positive outlook for 2023<\/h2>\n