{"id":99326,"date":"2023-02-20T17:16:22","date_gmt":"2023-02-20T16:16:22","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=99326"},"modified":"2023-02-23T12:40:25","modified_gmt":"2023-02-23T11:40:25","slug":"ray-tracing-the-new-kid-on-snapchat","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/ray-tracing-the-new-kid-on-snapchat\/","title":{"rendered":"Ray Tracing: the new kid on Snapchat <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Snapchat announced a few days ago the launch of Ray Tracing, a new realistic technology, using augmented reality filters.<!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>Always more news and innovations for the application with the little ghost. <strong>Snapchat<\/strong> is constantly trying to renew itself, and this is done by creating concepts such as its latest, <strong>Ray Tracing<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Wishing to make the experience of AR Lens (augmented reality filters) even more realistic, the platform has introduced Ray Tracing, which consists of trying products before buying them via the application.<\/p>\n<p>&nbsp;<\/p>\n<p>Previously used mainly in video games to enhance graphics, Ray Tracing technology <strong>allows virtual light rays to reflect off digital objects<\/strong>, creating realistic reflections. As a result, you don&#8217;t have to go shopping anymore! Snapchat Lens now allows you to safely try on products from your couch.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-99326-1\" width=\"720\" height=\"1280\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/02\/FA6CF259-F9F1-4E60-B697-065C8E75B5D6.mp4?_=1\" \/><a href=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/02\/FA6CF259-F9F1-4E60-B697-065C8E75B5D6.mp4\">https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/02\/FA6CF259-F9F1-4E60-B697-065C8E75B5D6.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>And who better than <strong>Tiffany &amp; Co<\/strong>, the famous prestige jeweler, as the first partner? The Californian social network has developed for the occasion the <em><strong>Lense Tiffany Lock<\/strong><\/em>, the first one developed with Ray Tracing.<\/p>\n<p>&nbsp;<\/p>\n<p>After jewelry, clothing and accessories, what will be the next Snapchat Lens?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;<a href=\"https:\/\/luxus-plus.com\/en\/luxury-these-must-have-augmented-reality-tools-on-snapchat\/\">Luxury : These must-have augmented reality tools on Snapchat<\/a><\/p>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\"><\/div>\n<\/div>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\"><\/div>\n<\/div>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\"><\/div>\n<\/div>\n<p>Featured photo : \u00a9 Press[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Snapchat announced a few days ago the launch of Ray Tracing, a new realistic technology, using augmented reality filters.<!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>Always more news and innovations for the application with the little ghost. <strong>Snapchat<\/strong> is constantly trying to renew itself, and this is done by creating concepts such as its latest, <strong>Ray Tracing<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Wishing to make the experience of AR Lens (augmented reality filters) even more realistic, the platform has introduced Ray Tracing, which consists of trying products before buying them via the application.<\/p>\n<p>&nbsp;<\/p>\n<p>Previously used mainly in video games to enhance graphics, Ray Tracing technology <strong>allows virtual light rays to reflect off digital objects<\/strong>, creating realistic reflections. As a result, you don&#8217;t have to go shopping anymore! Snapchat Lens now allows you to safely try on products from your couch.<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Press[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Snapchat announced a few days ago the launch of Ray Tracing, a new realistic technology, using augmented reality filters.<!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>Always more news and innovations for the application with the little ghost. <strong>Snapchat<\/strong> is constantly trying to renew itself, and this is done by creating concepts such as its latest, <strong>Ray Tracing<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Wishing to make the experience of AR Lens (augmented reality filters) even more realistic, the platform has introduced Ray Tracing, which consists of trying products before buying them via the application.<\/p>\n<p>&nbsp;<\/p>\n<p>Previously used mainly in video games to enhance graphics, Ray Tracing technology <strong>allows virtual light rays to reflect off digital objects<\/strong>, creating realistic reflections. As a result, you don&#8217;t have to go shopping anymore! Snapchat Lens now allows you to safely try on products from your couch.<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Press[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] Snapchat announced a few days ago the launch of Ray Tracing, a new realistic technology, using augmented reality filters.<\/p>\n","protected":false},"author":509,"featured_media":99328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Snapchat announced a few days ago the launch of Ray Tracing, a new realistic technology, using augmented reality filters.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Snapchat,social network,new technology,ray tracing,lens,augmented reality,tiffany & co","footnotes":""},"categories":[24,22529,5874,28,1772,1,25],"tags":[22397],"class_list":["post-99326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-carrieres","category-innovation-en","category-innovation","category-luxus-en","category-luxus-fr","category-strategie","tag-news-fr"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/99326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/509"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=99326"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/99326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/99328"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=99326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=99326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=99326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}