{"id":99162,"date":"2023-02-16T16:12:43","date_gmt":"2023-02-16T15:12:43","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=99162"},"modified":"2025-12-02T00:38:06","modified_gmt":"2025-12-01T23:38:06","slug":"aya-nakamura-becomes-the-new-lancome-muse","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/aya-nakamura-becomes-the-new-lancome-muse\/","title":{"rendered":"Aya Nakamura becomes the new Lanc\u00f4me muse<img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Aya Nakamura, the French &#8220;pretty girl&#8221;, becomes the new face of the Lanc\u00f4me cosmetics brand.<br \/>\n<!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>Aya Nakamura<\/strong>, the most streamed French singer on the planet, <strong>has joined the long list of Lanc\u00f4me muses<\/strong>, according to Women&#8217;s Wear Daily magazine. She becomes the second black woman to represent the brand, six years after actress Lupita Nyong&#8217;o.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>I am very proud to be a Lanc\u00f4me brand ambassador,&#8221; <\/em>confides Aya Nakamura<em>. &#8220;Through this collaboration, I hope to inspire the women around me and push them to become what they have always wanted to be.<\/em>&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>The rose brand was founded in 1935 by a French perfumer. And for a long time, Lanc\u00f4me has chosen some of the most beautiful women on the planet to represent its beauty products. Among its list of muses: Pen\u00e9lope Cruz, Kate Winslet or Julia Roberts.<\/p>\n<p>&nbsp;<\/p>\n<p>But she is not alone in joining the Lanc\u00f4me clan today. <strong>The South Korean model and actress Jung Ho-yeon becomes the second face of the brand<\/strong>. One embodies a new generation that advocates naturalness. The other represents pure glamour and sensuality.<\/p>\n<p>&nbsp;<\/p>\n<p>Lanc\u00f4me has obviously known how to choose its muses (very well) for years&#8230; And this to reach a diverse public, where everyone can recognize themselves.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CouClrINUiH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CouClrINUiH\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par WWD (@wwd)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h2>A new face, but not only<\/h2>\n<p>&nbsp;<\/p>\n<p>Aya Nakamura, who has just released her new album DNK, and the launch of the video to promote the title &#8220;Baby&#8221; is now the face of Lanc\u00f4me perfumes, but that&#8217;s not all. This collaboration will also be the result of a documentary broadcast on Youtube. The latter, whose duration nor any images have been revealed for the moment, will follow the star in the preparation of her concerts at the Accor Arena, which will take place on May 26 and 28 (at the same time as the Beyonc\u00e9 concert).<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"und\">?? <a href=\"https:\/\/t.co\/D28sTLILJ2\">pic.twitter.com\/D28sTLILJ2<\/a><\/p>\n<p>\u2014 Aya Nakamura (@AyaNakamuraa) <a href=\"https:\/\/twitter.com\/AyaNakamuraa\/status\/1626214119396311042?ref_src=twsrc%5Etfw\">February 16, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>After showing what she was capable of in the fashion sphere, between trendy looks, collaborations and fashion shows, Aya Nakamura is now launching into advertising and product promotion.<\/p>\n<p>&nbsp;<\/p>\n<p>Queen of the colorful and flashy looks, star of the frontroaws of the most prominent brands,<strong> she proves today that she can be a beauty queen as well as a fashion or music queen<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>The young French-Malian singer, who became known thanks to her honeyed and melancholic love songs, is perhaps only at &#8220;40%&#8221; of her capacities as her song says. And she still intends to amaze many in the years to come&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;<a href=\"https:\/\/luxus-plus.com\/en\/dior-jimin-of-the-korean-group-bts-becomes-the-new-brand-ambassador\/\">Dior: Jimin of the Korean group BTS becomes the new brand ambassador<\/a><\/p>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\"><\/div>\n<\/div>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\"><\/div>\n<\/div>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\"><\/div>\n<\/div>\n<p>Featured photo : \u00a9 Press[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Aya Nakamura, the French &#8220;pretty girl&#8221;, becomes the new face of the Lanc\u00f4me cosmetics brand.<br \/>\n<!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>Aya Nakamura<\/strong>, the most streamed French singer on the planet, <strong>has joined the long list of Lanc\u00f4me muses<\/strong>, according to Women&#8217;s Wear Daily magazine. She becomes the second black woman to represent the brand, six years after actress Lupita Nyong&#8217;o.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>I am very proud to be a Lanc\u00f4me brand ambassador,&#8221; <\/em>confides Aya Nakamura<em>. &#8220;Through this collaboration, I hope to inspire the women around me and push them to become what they have always wanted to be.<\/em>&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>The rose brand was founded in 1935 by a French perfumer. And for a long time, Lanc\u00f4me has chosen some of the most beautiful women on the planet to represent its beauty products. Among its list of muses: Pen\u00e9lope Cruz, Kate Winslet or Julia Roberts.<\/p>\n<p>&nbsp;<\/p>\n<p>But she is not alone in joining the Lanc\u00f4me clan today. <strong>The South Korean model and actress Jung Ho-yeon becomes the second face of the brand<\/strong>. One embodies a new generation that advocates naturalness. The other represents pure glamour and sensuality.<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Press[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Aya Nakamura, the French &#8220;pretty girl&#8221;, becomes the new face of the Lanc\u00f4me cosmetics brand.<br \/>\n<!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>Aya Nakamura<\/strong>, the most streamed French singer on the planet, <strong>has joined the long list of Lanc\u00f4me muses<\/strong>, according to Women&#8217;s Wear Daily magazine. She becomes the second black woman to represent the brand, six years after actress Lupita Nyong&#8217;o.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>I am very proud to be a Lanc\u00f4me brand ambassador,&#8221; <\/em>confides Aya Nakamura<em>. &#8220;Through this collaboration, I hope to inspire the women around me and push them to become what they have always wanted to be.<\/em>&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>The rose brand was founded in 1935 by a French perfumer. And for a long time, Lanc\u00f4me has chosen some of the most beautiful women on the planet to represent its beauty products. Among its list of muses: Pen\u00e9lope Cruz, Kate Winslet or Julia Roberts.<\/p>\n<p>&nbsp;<\/p>\n<p>But she is not alone in joining the Lanc\u00f4me clan today. <strong>The South Korean model and actress Jung Ho-yeon becomes the second face of the brand<\/strong>. One embodies a new generation that advocates naturalness. The other represents pure glamour and sensuality.<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Press[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] Aya Nakamura, the French &#8220;pretty girl&#8221;, becomes the new face of the Lanc\u00f4me cosmetics brand.<\/p>\n","protected":false},"author":1,"featured_media":99182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Aya Nakamura, the French \"pretty girl\", becomes the new face of the Lanc\u00f4me cosmetics brand.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Aya Nakamura,Lanc\u00f4me,muse,new face,fragrances,perfumes,beauty,cosmetics,luxury","footnotes":""},"categories":[1964],"tags":[23244,23168,24221,23832,22419],"class_list":["post-99162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-egeries-en","tag-loreal-en","tag-lancome-en","tag-music","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/99162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=99162"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/99162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/99182"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=99162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=99162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=99162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}