<\/p>\n
To mark the evolution of a House while continuing to cultivate its DNA. Surprising its customers while reassuring them… This is the perilous exercise faced by luxury brands that change their creative heads. And even more so when the brand in question is looking for a new lease of life.<\/p>\n
<\/p>\n
Everyone is wondering how Sabato de Sarno, the new artistic director of Gucci, Kering’s star subsidiary in decline, will take up the challenge.<\/p>\n
<\/p>\n
But in the meantime, it is Burberry which is carrying out an aggiornamento of its communication<\/strong> in the wake of the appointment of its new creative director, the British Daniel Lee<\/strong>. He replaced Riccardo Tisci last October. A month later, when it published its first half-yearly results at the end of September, the House had certainly indicated that it had returned to its pre-covid level.<\/p>\n <\/p>\n <\/p>\n But there was no question of letting the dust settle. A whole series of striking actions therefore accompanied the induction of Daniel Lee on the catwalks.<\/p>\n <\/p>\n Last week, Burberry wiped the slate clean on Instagram, deleting all posts from the Tisci era<\/strong>.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Une publication partag\u00e9e par Burberry (@burberry)<\/a><\/p>\n<\/div>\n<\/blockquote>\nDaniel Lee inducted<\/h2>\n
\n