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The euphoria was immediate. The announcement of the collaboration between Nike and Tiffany & Co<\/strong> late last week had generated strong reactions. It must be said that after collaborating with Louis Vuitton and Dior<\/strong>, the alliance with Tiffany, the subsidiary of the Lvmh group, was very expected by sneaker lovers.<\/p>\n <\/p>\n The two giants put an end to the suspense by unveiling on January 31<\/strong> visuals of their collaboration. The result? A sober and refined pair, in black suede of “high quality”<\/strong>, struck with the traditional comma in turquoise blue<\/strong>. Matching the pair, a small co-branded sterling silver plaque is applied above each heel. The new pair is accompanied by other accessories <\/strong>: a whistle, a shoehorn, a shoe brush, all in silver, as well as a dubrae, the label that adorns the laces.<\/p>\n <\/p>\n The collaboration honors the iconic Air Force 1<\/strong> which celebrates its 40th anniversary<\/strong> this year. It is called “Nike x Tiffany & Co Air Force 1 1837”<\/strong>, in reference to the year of installation of the jewelry house in New York.<\/p>\n <\/p>\n <\/p>\n Alexandre Arnault<\/strong>, the young CEO of Tiffany & Co, part of the LVMH group, is giving the jewelry house a more streetwear spirit<\/strong>. This is not to displease some lovers of luxury pieces. However, the collaboration unveiled has caused both great admiration for some and great disappointment for others.<\/strong><\/p>\n <\/p>\n Expecting a “legendary<\/em>” pair, a fringe of the public did not fail to assert its disappointment on social networks. A more flashy pair was expected than the sober one finally proposed. As evidenced by its limited budget of $ 400<\/strong>, the equivalent of 370 euros.<\/strong><\/p>\n <\/p>\n The collaboration is set to launch on March 7 in a limited edition<\/strong>. It will be available physically in Tiffany & Co stores in New York and Soho, at select Nike retail partners in North America and on Nike’s SNKRS app.<\/p>\n <\/p>\nStreetwear spirit<\/h2>\n