"},"content":{"rendered":"[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text]<\/p>\n
<\/p>\n
Launched two days ago, the new branch of the Moda Operandi<\/strong> company aims to offer a unique selection of the best of Beauty<\/strong>, from established and emerging names from around the world.\u00a0The offer, which includes products as well as a number of exceptional experiences, has been built in collaboration with 55 brands of skin care, fragrance, makeup, hair care and body care.<\/p>\n <\/p>\n In addition to exceptional products, the platform also offers consumers beauty videos, tutorials and a multitude of beauty looks.<\/p>\n <\/p>\n “There are so many beautiful products in the world, and as a former magazine editor, I’ve seen, tried and written about thousands of them. But now, as Moda’s director of beauty, I have the privilege of selecting only the bes<\/em>t,” says Jessica Matlin, who took the reins of the company in May 2022.<\/p>\n <\/p>\n According to her, Moda offers “the best.” That’s why the company is very selective, offering consumers an inspiring mix of products. Customers will have the chance to find must-haves from top beauty brands: “every product you see is deliberately chosen because it’s the best in its category or has something unique and inspiring to offer<\/em>.”<\/p>\n <\/p>\n To launch its new Beauty category, the platform will use a well-honed digital marketing strategy<\/strong>.\u00a0 Starting in December 2023, it will begin directing users to a dedicated page where they can sign up, to receive the Beauty newsletter. The launch editorial campaign was photographed by Vanessa Granda, with an accompanying video by director Davy Gomez.<\/p>\n <\/p>\n “Since Moda Operandi launched with the Trunkshows in 2011, we have grown over time to become a true lifestyle destination, offering a highly curated selection of luxury brands in the ready-to-wear, accessories, home and fine jewelry spaces. Beauty seemed like a natural next step, allowing us to meet all of our customers’ needs,” said Jim Gold, CEO of Moda Operandi<\/strong>.<\/p>\n <\/p>\n Given the enthusiasm around the beauty experiences already offered in its seasonal gift guides, Moda, which originally specialized in fashion, is now offering a complete package on its platform. And it expects to meet the same response from consumers and the industry at large.<\/p>\n <\/p>\n Read also >Lanvin Group targets further acquisitions after its IPO<\/a><\/p>\n