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Announced a few months ago and recently put into shape, the new organization will be gradually rolled out during the first quarter of 2023<\/strong>. It aims to further accelerate the group’s growth and better respond to market expectations and developments. A “shared global” platform will provide expertise to both divisions in digital, technology and purchasing.<\/p>\n <\/p>\n The Premium, Midscale & Economy<\/strong> <\/em>division, headed by Jean-Jacques Morin, includes brands such as Ibis, Novotel, Mercure and Pullman. It will be structured around four major regions.<\/p>\n <\/p>\n The second division, Luxury & Lifestyle<\/em><\/strong>, will be organized around four brand collections under the leadership of S\u00e9bastien Bazin: Raffles & Orient Express, Fairmont, Sofitel and Ennismore. The lifestyle segment is currently the fastest growing, driven by Ennismore, which brings together a portfolio of unique and creative brands such as So\/, The Hoxton, Mondrian and Mama Shelter.<\/p>\n <\/p>\n <\/p>\n In a press release, the group explains that the creation of these two divisions, each with its own objectives, will enable it to exploit its portfolio in an optimized way<\/strong>.<\/p>\n <\/p>\n Accor expects many things from this innovation, such as accelerated growth, better service quality, and improved clarity and performance for its partners and investors.<\/p>\n <\/p>\n Following this announcement, Accor’s share price rose by 2.6%<\/strong> last Friday at the close of the Paris stock exchange.<\/p>\n <\/p>\n Read also > Accor unveils its luxury hotel openings in 2023<\/a><\/p>\nTwo divisions, but one ambition<\/h2>\n