{"id":96852,"date":"2023-01-05T10:42:23","date_gmt":"2023-01-05T09:42:23","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=96852"},"modified":"2023-01-05T12:25:00","modified_gmt":"2023-01-05T11:25:00","slug":"loreal-unveils-two-revolutionary-new-beauty-technologies","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/loreal-unveils-two-revolutionary-new-beauty-technologies\/","title":{"rendered":"L&#8217;Or\u00e9al unveils two revolutionary new beauty technologies"},"content":{"rendered":"<h4>At the Consumer Electronics Show 2023 in Las Vegas, the largest technology show in the world, the French group L&#8217;Or\u00e9al unveiled two new beauty technologies that meet the needs of their customers.<!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>HAPTA<\/strong> is the first technological advance presented by the French group at the <strong>Consumer Eletronic Show (Ces)<\/strong>. It is the first high-precision applicator, created to meet the needs of people with reduced mobility in the arm or hand. The second innovation, called <strong>L&#8217;Or\u00e9al Brow Magic<\/strong>, is the first intelligent applicator that allows personalized eyebrow makeup through a screen.<\/p>\n<p>&nbsp;<\/p>\n<p>HAPTA is a combination of intelligent movements through customizable accessories. These allow for an amplitude of movement, which makes it easier for people to handle packages that are sometimes difficult to open and allows for precise and simplified application of the product. Thanks to this novelty, users will be more autonomous in their beauty gestures.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"HAPTA, the world\u2019s first handheld computerized makeup applicator - L&#039;Or\u00e9al\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/G_hunjMD028?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>L&#8217;Or\u00e9al Brow Magic was developed in partnership with the technology company Prinker, which specializes in temporary tattoos. This innovation makes it possible to obtain a professional quality result from home. Thanks to a printing technology of 3,000 drops per centimeter, it is the <strong>first electronic eyebrow makeup applicator<\/strong> that allows to obtain the desired shape.<\/p>\n<p>&nbsp;<\/p>\n<p>Using augmented reality technology from <strong>Modiface<\/strong>, the company&#8217;s first proprietary virtual makeup fitting, L&#8217;Or\u00e9al Brow Magic scans the user&#8217;s face and makes recommendations based on the desired shape and style.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;<a href=\"https:\/\/luxus-plus.com\/en\/kering-loreal-and-essilorluxottica-strong-performances-in-the-third-quarter\/\">Kering, l\u2019Or\u00e9al and EssilorLuxottica: strong performances in the third quarter<\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\">Featured photo : \u00a9 Press<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the Consumer Electronics Show 2023 in Las Vegas, the largest technology show in the world, the French group L&#8217;Or\u00e9al unveiled two new beauty technologies that meet the needs of their customers.<\/p>\n","protected":false},"author":1,"featured_media":96885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"At the Consumer Electronics Show 2023 in Las Vegas, the largest technology show in the world, the French group L&#039;Or\u00e9al unveiled two new beauty technologies that meet the needs of their customers.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"L'Or\u00e9al,Consumer Electronics Show,2023,Las Vegas,Beauty tech,HAPTA,L'Or\u00e9al Magic Brow,packaging,brows,augmented reality,beauty,cosmetics,new technologies","footnotes":""},"categories":[5874,28],"tags":[22419],"class_list":["post-96852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-en","category-innovation","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/96852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=96852"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/96852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/96885"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=96852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=96852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=96852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}