{"id":94632,"date":"2022-11-28T10:26:03","date_gmt":"2022-11-28T09:26:03","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=94632"},"modified":"2022-11-28T11:18:37","modified_gmt":"2022-11-28T10:18:37","slug":"louis-vuitton-tests-a-dedicated-homewear-shop-in-shanghai","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/louis-vuitton-tests-a-dedicated-homewear-shop-in-shanghai\/","title":{"rendered":"Louis Vuitton tests a dedicated homewear shop in Shanghai"},"content":{"rendered":"<h4>The French brand has announced that it is testing a pop-up format for its homeware products in China&#8217;s largest city: Shanghai.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>This is a world first for <strong>Louis Vuitton<\/strong>. The flagship house of the Lvmh group has just inaugurated, this Monday, a pop-up shop presenting only in-house items. It is located behind <strong>Nanjing Road<\/strong>, the city&#8217;s main high-end shopping street.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Currently open by appointment only, the shop will become permanent<\/strong> if it is successful, the brand said in a statement.<\/p>\n<p>&nbsp;<\/p>\n<p>Another space is dedicated to the exhibition of the creations of <strong>Frank Chou<\/strong>, the first designer from mainland China that Louis Vuitton called upon to collaborate on its <em><strong>&#8220;Objet Nomades&#8221;<\/strong><\/em> collection.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Post int\u00e9gr\u00e9\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:6996142907304898560\" width=\"504\" height=\"552\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>This test expresses the French luxury brand&#8217;s desire to expand its lifestyle product offering to a wealthy Chinese clientele looking for the Vuitton experience<\/strong>, beyond clothing and accessories.<\/p>\n<p>&nbsp;<\/p>\n<p>Finding new avenues of growth, especially among affluent consumers, is becoming increasingly important for luxury brands in China, <strong>as luxury spending is on the dot with China&#8217;s zero covid policy.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Louis Vuitton understands this and has already embarked on a more &#8220;lifestyle&#8221; focused offering in China last month<strong> by opening a shop in the southwestern city of Chengdu<\/strong>, including a <strong>showroom and restaurant.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>&#8220;LMVH is striving to reposition itself as a contemporary luxury brand by tapping into new avenues that resonate with China&#8217;s dynamic millennial and Generation Z consumers.&#8221;<\/em> notes <strong>Bobby Verghese<\/strong>, consumer analyst at <strong>GlobalData<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also&gt; <a href=\"https:\/\/luxus-plus.com\/en\/louis-vuitton-why-is-the-campaign-featuring-messi-and-ronaldo-causing-such-a-stir\/\">Louis Vuitton: why is the campaign featuring Messi and Ronaldo causing such a stir?<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 TonyV3112 \/ Shutterstock.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The French brand has announced that it is testing a pop-up format for its homeware products in China&#8217;s largest city: Shanghai.<\/p>\n","protected":false},"author":380,"featured_media":94662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The French brand has announced that it is testing a pop-up format for its homeware products in China&#039;s largest city: Shanghai.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"china,shanghai,homewear,lifestyle,louis vuitton,shop,shopping,covid","footnotes":""},"categories":[1964,1,5868],"tags":[22419],"class_list":["post-94632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-luxus-fr","category-retail","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/94632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=94632"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/94632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/94662"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=94632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=94632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=94632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}