<\/p>\n
And 2022 is clearly a vintage year. After an already record-breaking year in 2021 with 15% growth, 2022 marks a new milestone with a 16% increase in the overall value of the top 100 to $3,088 billion (from $2,667 billion in 2021).<\/strong><\/p>\n <\/p>\n The top 10 is largely dominated by the big tech companies, with Apple, Microsoft and Amazon<\/strong> in the top three.<\/p>\n <\/p>\n Mercedes-Benz<\/strong>, ranked 8th in this year’s rankings, has made good progress with an estimated value of $56 billion (+10% compared to 2021). Tesla<\/strong> has moved up two places to 12th place with $48 billion (+32%), just ahead of BMW<\/strong>, in 13th place, which has $46 billion (+11%).<\/p>\n <\/p>\n Among the French luxury companies, Louis Vuitton<\/strong> climbed to 14th place with an estimated value of 44 billion dollars (+21%), Chanel<\/strong> is 22nd with 29 billion (+32%), followed by Herm\u00e8s<\/strong>, 23rd with 27 billion (+27%). L’Or\u00e9al<\/strong>, 58th with 12.9 billion (+3%), Cartier<\/strong>, 74th with 9 billion (+17%), Dior<\/strong>, 77th with 8.9 billion (+27%). Italian luxury goods join the ranking with Gucci<\/strong>, 30th with 20 billion (+23%), and Prada<\/strong>, 89th with 6.5 billion (+21%).<\/p>\n <\/p>\n <\/p>\n “What this year’s BGB demonstrates is that true brand leadership – and with it true brand value – is forged by their unwavering commitment to understanding their customers and integrating with their lives, wants and needs,”<\/em> explains Emma Ellis<\/strong>, managing director of Interbrand London<\/strong>, before adding, “What customers need more than ever is to be able to trust the actions of the brands they engage with, both in terms of words and actions.”<\/em><\/p>\n <\/p>\n <\/p>\n![\"\"](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/11\/top-100-best-global-brands-2022-interbrand-1024x881.jpg\")