{"id":92771,"date":"2022-10-25T11:24:41","date_gmt":"2022-10-25T09:24:41","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=92771"},"modified":"2022-10-25T14:59:23","modified_gmt":"2022-10-25T12:59:23","slug":"millenials-and-pets-a-story-of-love-and-luxury","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/millenials-and-pets-a-story-of-love-and-luxury\/","title":{"rendered":"Millenials and pets, a story of love and luxury "},"content":{"rendered":"

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Luxury brands have understood that affluent millennials are willing to spend a lot on accessories and other gadgets for their furry friends.<\/h4>\n

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Luxury brands have sensed the trend and are now tackling pets<\/strong>. Collars, leashes and other accessories for our animal friends are multiplying among the biggest brands, which have understood that a clientele, particularly millenials, is ready to put their hands on the wallet.
\nAccording to a report published by the American Pet Products Association<\/strong> in 2021, the number of owners of small animals, fish and other reptiles in the United States increased by 30% in 2020. While retail sales of treats, pet supplies and veterinary care grew by 6.7%. 30% of pet owners said they were spending more on their pets in 2020 than in 2019.<\/strong><\/p>\n

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Luxury brands in the hair<\/h2>\n

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Countless designer brands have already released capsule collections for pets in recent months.<\/strong> For its 2020 holiday collection, Prada<\/strong> launched a line of coats for dogs and in 2021, Versace<\/strong> extended its homeware collection to pets, no doubt inspired by Donatella’s Jack Russell, Audrey<\/strong>.\u00a0A few months later, clothing shop DSquared<\/strong> launched an offering for dogs, while Herm\u00e8s<\/strong> bolstered its capsule collection of pet items with new items such as a wooden bowl.<\/p>\n

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\u00a9 Herm\u00e8s<\/em><\/figcaption><\/figure>\n

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Pagerie<\/strong>, a luxury pet brand, has just launched a collection for both humans and dogs. The brand’s creator, Mandy Madden Kelley<\/strong>, launched it two years ago, after leveraging her fame as a social media influencer. “All these people, dressed head to toe in Chanel, Dior or Prada – I remember thinking, ‘Wow, they look stunning, absolutely flawless’,”<\/em> she said. “They always brought their dogs with them, but there was a disconnect between how they were dressed and what their pets were wearing.”<\/em><\/p>\n

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So the brand is looking to bridge that style gap, offering items such as a $152 waste bag dispenser and a $525 leash, all packaged in a bag with an authenticity card, akin to a “human” luxury purchase.<\/strong><\/p>\n

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Une publication partag\u00e9e par PAGERIE (@pagerieofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n