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The R\u00e9my Cointreau group<\/strong> is now taking a bold step by launching itself into Haute Parfumerie<\/strong>. Maison Psych\u00e9<\/strong> is thus the meeting point between exceptional terroirs and the alchemy of know-how.<\/p>\n <\/p>\n The myth of Love and Psyche inspired the name of this new House.<\/strong> In ancient art, Psyche<\/strong> is traditionally represented with butterfly wings, the symbol of the soul and of the metamorphosis towards eternal happiness.<\/p>\n <\/p>\n The metamorphosis is precisely the founding subject of the House: that of perfumes magnified by their long maturation in oak barrels. This process, unequalled in the world of Haute Parfumerie, provides a unique aromatic richness and a singular olfactory signature.<\/strong><\/p>\n <\/p>\n Maison Psych\u00e9 is the result of a partnership between Baptiste Loiseau<\/strong>, Cellar Master at Maison R\u00e9my Martin<\/strong>, and Sophie Labb\u00e9<\/strong>, Senior Perfumer at Firmenich<\/strong>, a fragrance and flavour creation company founded in Geneva in 1895. “Maison Psych\u00e9 was born out of our shared passion for the terroirs and ancestral know-how, both in Cognac and in more distant lands where the most beautiful raw materials for perfumery flourish,”<\/em> they say.<\/p>\n <\/p>\n “The creations of Maison Psych\u00e9 are a natural extension of our activities. They are based on the specific know-how of blending and ageing specific to the world of spirits to sublimate the noblest raw materials of perfumery and create new essences. Maison Psych\u00e9 is a bridge between two worlds: that of Haute Parfumerie and that of spirits. It is a bold project that places terroirs, people and time at its heart,”<\/em> explains Eric Vallat<\/strong>, Managing Director of the R\u00e9my Cointreau Group.<\/p>\n <\/p>\n