{"id":92663,"date":"2022-10-24T09:30:33","date_gmt":"2022-10-24T07:30:33","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=92663"},"modified":"2022-10-24T10:04:00","modified_gmt":"2022-10-24T08:04:00","slug":"accor-gets-on-the-luxury-track-with-the-orient-express","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/accor-gets-on-the-luxury-track-with-the-orient-express\/","title":{"rendered":"Accor gets on the luxury track with the Orient Express <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>The Accor group, specialized in hotels, is reinventing itself and creating a new luxury division with the purchase of the Orient Express.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>A nostalgic thought for Agatha Christie&#8217;s famous <em>Crime on the Orient Express <\/em>? The Accor group is bringing this<strong><em> Belle \u00c9poque<\/em> train<\/strong> back to life. From 1883 to 2009, this ultra-prestigious means of transport provided a link between Paris and Vienna, then Venice and Constantinople, before serving other capitals of the Orient, as its name suggests.<\/p>\n<p>&nbsp;<\/p>\n<p>After many years spent in oblivion, the Accor group decided to revive this mythical train by including it in its panel in 2017. It bought the brand as well as all that was left of it. The complete train is now under construction. In 2019, a first launch was planned but it was disrupted by the pandemic and delays in the renovation.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A symbol of refined luxury<\/strong> and Art Deco, this new Orient Express is modernized and sublimated under the artistic direction of French architect <strong>Maxime d&#8217;Angeac<\/strong>. The Accor group has placed its trust in this master of decoration, who is passionate about the Italian Renaissance. A wooden interior, decorations that oscillate between past and present, bring a resolutely nostalgic touch to this 19th century train.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-92667 aligncenter\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-1024x807.jpeg\" alt=\"\" width=\"617\" height=\"486\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-1024x807.jpeg 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-750x591.jpeg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-300x236.jpeg 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-768x605.jpeg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-1536x1211.jpeg 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-370x292.jpeg 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-800x631.jpeg 800w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-20x16.jpeg 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-185x146.jpeg 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-740x583.jpeg 740w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-400x315.jpeg 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-1600x1261.jpeg 1600w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2-61x48.jpeg 61w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/XVM23089c02-5836-11ec-b124-d34bce489ab2.jpeg 1719w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>A bar car, another restaurant, several cabins, from the standard to the presidential suite constitute this train. The project will be presented for the first time at the Design Miami exhibition in October 2023. During the next Olympic Games in Paris in 2024, a handful of VIPs will be able to sleep in it, but it will only be in 2025 that it will be officially put into circulation.<\/p>\n<p>&nbsp;<\/p>\n<h2>A well-trained team on the warpath<\/h2>\n<p>&nbsp;<\/p>\n<p>The Accor group is planning ahead and a complete team has already been put together,<strong> headed by Guillaume de Saint-Lager<\/strong>, Vice President of the Orient Express Trains division.<\/p>\n<p>&nbsp;<\/p>\n<p>To support and advise him, Yann Guezennec has been called in as Vice President Sales &amp; Marketing. A strategic choice, given his long career with Venice-Simplon-Orient-Express.\u00a0 Gabriel Curis, a former SNCF employee, has become project manager. Finally, other professionals in the sector are carrying and will carry this project at arm&#8217;s length.<\/p>\n<p>&nbsp;<\/p>\n<p>In the group&#8217;s new organization, the <em><strong>Luxury &amp; Lifestyle<\/strong><\/em> division brings together the brands in these universes around four collections: Raffles &amp; Orient Express, Fairmont, Sofitel &amp; McGallery and Ennismore. While waiting to be able to manage and sell the multiple services that the Orient Express will offer,<strong> the division is working with luxury train owners<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>The first contract was signed by <strong>Orient Express Trains with the group of Paolo Barletta, a specialist in luxury trains in Italy<\/strong>, associated with Nicola Bulgari. The project, called <strong><em>La Dolce Vita<\/em><\/strong>, involves a set of six trains, each with 11 carriages, inspired by the luxurious machines of the 19th century. They will be able to accommodate up to 62 passengers in about 30 cabins. A dozen itineraries will be scheduled to explore the home of the Opera from north to south, as well as three international routes from Rome to Paris, Istanbul and Split.<\/p>\n<p>&nbsp;<\/p>\n<p>As for the Orient Express train by Accor, many things remain to be validated: <strong>the routes, the schedule and the fares<\/strong>. The only information already known is that the train will serve Istanbul (because of its history) and will not pass through Italian territory, so as not to compete with its neighbor.<\/p>\n<p>&nbsp;<\/p>\n<p>Let&#8217;s hope that this time the work will not be delayed any further!<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;<a href=\"https:\/\/luxus-plus.com\/en\/accor-starts-to-unveil-the-new-orient-express\/\">[Luxus+ Magazine] Accor starts to unveil the new Orient Express<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo :\u00a0 \u00a0\u00a9Press [\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4>The Accor group, specialized in hotels, is reinventing itself and creating a new luxury division with the purchase of the Orient Express.<\/h4>\n<p><!--more--><\/p>\n<h4><\/h4>\n<p>A nostalgic thought for Agatha Christie&#8217;s famous <em>Crime on the Orient Express <\/em>? The Accor group is bringing this<strong><em> Belle \u00c9poque<\/em> train<\/strong> back to life. From 1883 to 2009, this ultra-prestigious means of transport provided a link between Paris and Vienna, then Venice and Constantinople, before serving other capitals of the Orient, as its name suggests.<\/p>\n<p>&nbsp;<\/p>\n<p>After many years spent in oblivion, the Accor group decided to revive this mythical train by including it in its panel in 2017. It bought the brand as well as all that was left of it. The complete train is now under construction. In 2019, a first launch was planned but it was disrupted by the pandemic and delays in the renovation.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A symbol of refined luxury<\/strong> and Art Deco, this new Orient Express is modernized and sublimated under the artistic direction of French architect <strong>Maxime d&#8217;Angeac<\/strong>. The Accor group has placed its trust in this master of decoration, who is passionate about the Italian Renaissance. A wooden interior, decorations that oscillate between past and present, bring a resolutely nostalgic touch to this 19th century train.<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Press [\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4>The Accor group, specialized in hotels, is reinventing itself and creating a new luxury division with the purchase of the Orient Express.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>A nostalgic thought for Agatha Christie&#8217;s famous <em>Crime on the Orient Express <\/em>? The Accor group is bringing this<strong><em> Belle \u00c9poque<\/em> train<\/strong> back to life. From 1883 to 2009, this ultra-prestigious means of transport provided a link between Paris and Vienna, then Venice and Constantinople, before serving other capitals of the Orient, as its name suggests.<\/p>\n<p>&nbsp;<\/p>\n<p>After many years spent in oblivion, the Accor group decided to revive this mythical train by including it in its panel in 2017. It bought the brand as well as all that was left of it. The complete train is now under construction. In 2019, a first launch was planned but it was disrupted by the pandemic and delays in the renovation.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A symbol of refined luxury<\/strong> and Art Deco, this new Orient Express is modernized and sublimated under the artistic direction of French architect <strong>Maxime d&#8217;Angeac<\/strong>. The Accor group has placed its trust in this master of decoration, who is passionate about the Italian Renaissance. A wooden interior, decorations that oscillate between past and present, bring a resolutely nostalgic touch to this 19th century train.<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Press [\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] The Accor group, specialized in hotels, is reinventing itself and creating a new luxury division with the purchase of the Orient Express.<\/p>\n","protected":false},"author":1,"featured_media":92672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The Accor group, specialized in hotels, is reinventing itself and creating a new luxury division with the purchase of the Orient Express.\u00a0","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Orient Express,Orient Express Trains,compagny,Accor,new division,travel,lifestyle","footnotes":""},"categories":[1964,24,1,25],"tags":[],"class_list":["post-92663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","category-luxus-fr","category-strategie"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/92663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=92663"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/92663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/92672"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=92663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=92663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=92663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}