"},"content":{"rendered":" <\/p>\n <\/p>\n “Porsche’s new listing demonstrates the value of a brand in a very visceral way, similar to the spin-off of Ferrari led by Sergio Marchionne a few years ago. It made perfect sense to extract the hidden value within the Volkswagen Group, especially when you have an iconic luxury brand like Porsche, which is so valuable,”<\/em> comments Alex Haigh, Director of Brand Finance.<\/strong><\/p>\n <\/p>\n On the podium, Louis Vuitton<\/strong> stands out in second place with a value of $23.4 billion<\/strong>. Louis Vuitton is one of many brands that benefited from increased demand for its products during the Covid-19 pandemic. Gucci<\/strong> came in third with a valuation of $18.1 billion<\/strong>.<\/p>\n <\/p>\n Est\u00e9e Lauder<\/strong>, which specialises in cosmetics and skincare, enters the top 10. This may be due to its rapid growth this year: it has recently benefited from increased sales in airports, among other channels, due to the recovery of the global travel industry.<\/p>\n <\/p>\n The Ritz-Carlton<\/strong>, meanwhile, is the world’s fastest-growing luxury brand, having more than doubled in value this year to $1.1 billion<\/strong>. In other words, its value has increased by 112%<\/strong> with the reopening of travel to much of the world. As part of the Marriott Group, the Ritz-Carlton has built an extremely strong brand, with its index rising from 79.6 to 83.2<\/strong>, earning it an AAA<\/strong> rating.<\/p>\n <\/p>\n In addition to the value of brands, the Brand Finance<\/strong> report determines their relative strength through a balanced scorecard of measures assessing marketing investment, stakeholder equity and commercial performance.\u00a0 Ferrari<\/strong> is the strongest luxury brand in the world with an AAA+<\/strong> rating.<\/p>\n <\/p>\n With this elite rating and a BSI of 90.9\/100, Ferrari<\/strong>, one of the most recognisable brands in the world, is the strongest luxury house in the world. Its projection towards electric vehicles represents both a challenge and an opportunity for the carmaker, which is looking to achieve its first fully electric vehicle by 2025. It expects electric vehicles to account for 40% of its product offering by 2030.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Read also >\u00a0Vuitton and Dior, champions of the Brand Finance France rankings<\/a><\/p>\n <\/p>\n Featured photos : \u00a9 Porsche[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n <\/p>\n <\/p>\n Porsche<\/strong>, owned by the Volkswagen<\/strong> Group, remains in pole position as the world’s most valuable luxury brand, with a value of $33.7 billion<\/strong>.<\/p>\n <\/p>\n <\/p>\n <\/p>\n […][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n![\"\"](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/10\/unnamed-8.jpg\")
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According to Brand Finance’s “Luxury and Premium 50” report, carmaker Porsche has maintained its position as the world’s most valuable luxury brand for another year. Other brands also performed well.<\/h4>\n