{"id":91117,"date":"2022-09-26T17:19:57","date_gmt":"2022-09-26T15:19:57","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=91117"},"modified":"2022-09-27T14:31:27","modified_gmt":"2022-09-27T12:31:27","slug":"celebrities-to-launch-cashmere-brands","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/celebrities-to-launch-cashmere-brands\/","title":{"rendered":"Celebrities to launch cashmere brands"},"content":{"rendered":"<h4>This noble material from the goats of the same name and known for its softness attracts people who have their own brand. Why this craze?<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>If the cosmetics sector is already very popular with celebrities looking for business, from<strong> the Kardashian family to Rihanna<\/strong>, through <strong>Ariana Grande and Selena Gomez<\/strong>, cashmere is also starting to attract stars.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Brad Pitt<\/strong> unveiled his own high-end brand this month and <strong>Gigi Hadid<\/strong> is following suit. The supermodel launches <strong><em>Guest in Residence<\/em><\/strong>, a line inclusive (from XS to XXL) and relatively accessible (from 250 euros public price cardigan).<\/p>\n<p>&nbsp;<\/p>\n<p>Brad Pitt has launched <em><strong>God&#8217;s True Cashmere<\/strong><\/em>, mainly focused on warp and weft garments. With a very high-end positioning: his shirts cost between 1 650 and 1 970 euros. Her brand, initially confidential, was created with <strong>Sat Hari<\/strong>, one of her friends.<\/p>\n<p>&nbsp;<\/p>\n<p>In the first collection, <em><strong>God&#8217;s True Cashmere<\/strong><\/em> offers colored shirts, plain shirts, tartan shirts, and pants with darts. The production is made in Italy and is part of a reasoned approach. To avoid mass production, the collection is only sold in limited editions.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Ch-M9Ulp-8W\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Ch-M9Ulp-8W\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par God\u2019s True Cashmere (@godstruecashmere)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Nathalie Ruelle<\/strong>, professor at the <em><strong>French Institute of Fashion<\/strong><\/em>, confirms that homewear has been attracting investors since the global pandemic and explains: <em>&#8220;With cashmere, these people identify with a luxurious and easy-to-wear material. Gigi Hadid brings her fashion guarantee to knitwear by proposing a range of nice colors and modern shapes, which is still missing in this market&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Another, less recent example, <strong>Alexandra Golovanoff<\/strong>, former host of the show <strong><em>&#8220;La mode, la mode, la mode&#8221;<\/em><\/strong> broadcast on<em><strong> Paris Premi\u00e8re<\/strong><\/em>, launched her eponymous cashmere brand in 2016. Her yarn comes from suppliers based in Italy and Scotland, but she has it made in Mauritius, where knitting is an ancient skill. <em>&#8220;I often compare cashmere to smoked salmon,&#8221;<\/em> she confides. <em>&#8220;There&#8217;s some at Lidl and some at Petrossian, but their quality has nothing to do with it even though it has the same name.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/brunello-cucinelli-reveals-2022-forecast-and-better-than-expected-results\/\">Brunello Cucinelli reveals 2022 forecast and better-than-expected results<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Guest in residence<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This noble material from the goats of the same name and known for its softness attracts people who have their own brand. Why this craze?<\/p>\n","protected":false},"author":380,"featured_media":91119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"This noble material from the goats of the same name and known for its softness attracts people who have their own brand. 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