{"id":89530,"date":"2022-09-01T17:22:37","date_gmt":"2022-09-01T15:22:37","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=89530"},"modified":"2022-09-01T18:42:38","modified_gmt":"2022-09-01T16:42:38","slug":"hermes-may-well-take-its-first-steps-in-the-metaverse-very-soon","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/hermes-may-well-take-its-first-steps-in-the-metaverse-very-soon\/","title":{"rendered":"Herm\u00e8s may well take its first steps in the metaverse very soon"},"content":{"rendered":"<h4>Could the famous French luxury brand Herm\u00e8s make its first steps in the metaverse soon? That&#8217;s what the revelations of this American trademark lawyer suggest.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Herm\u00e8s<\/strong> would have filed a patent in its name for the exploitation of<strong> NFTs<\/strong> and <strong>crypto-currencies<\/strong>, but also for the development of virtual goods marketplaces, clothing, shoes and fashion shows.<\/p>\n<p>&nbsp;<\/p>\n<p>Is the<strong> luxury brand Herm\u00e8s<\/strong> laying the foundations for its entry into Web3.0? The filing with the <strong>United States Patent and Trademark Office (USPTO)<\/strong> was made on August 26, according to information communicated in a public tweet by Michael Kondoudis, a lawyer specializing in trademarks under license.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Luxury brand Herm\u00e8s has filed a trademark application for its name claiming plans to expand into<\/p>\n<p>\u25b6\ufe0fNFTs + Virtual currency<br \/>\n\u25b6\ufe0fCrypto + NFT trading<br \/>\n\u25b6\ufe0fVirtual good marketplaces<br \/>\n\u25b6\ufe0fVirtual clothing, footwear, and fashion shows<br \/>\n&#8230; and more<a href=\"https:\/\/twitter.com\/hashtag\/NFT?src=hash&amp;ref_src=twsrc%5Etfw\">#NFT<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Metaverse?src=hash&amp;ref_src=twsrc%5Etfw\">#Metaverse<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Web3?src=hash&amp;ref_src=twsrc%5Etfw\">#Web3<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Crypto?src=hash&amp;ref_src=twsrc%5Etfw\">#Crypto<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Hermes_Paris?src=hash&amp;ref_src=twsrc%5Etfw\">#Hermes_Paris<\/a> <a href=\"https:\/\/t.co\/hdvsXeQtrC\">pic.twitter.com\/hdvsXeQtrC<\/a><\/p>\n<p>\u2014 Mike Kondoudis (@KondoudisLaw) <a href=\"https:\/\/twitter.com\/KondoudisLaw\/status\/1564951978328858624?ref_src=twsrc%5Etfw\">August 31, 2022<\/a><\/p><\/blockquote>\n<p><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>patent<\/strong> would indeed include the exploitation of downloadable software to view, store and manage virtual goods, digital collectibles, crypto-currencies and NFTs &#8220;<em>for use in online worlds<\/em>&#8220;, according to a filing with the USPTO.<\/p>\n<p>&nbsp;<\/p>\n<p>At the same time, Hermes filed trademarks for &#8220;<em>retail store services featuring virtual goods,<\/em>&#8221; &#8220;<em>providing an online marketplace for buyers and sellers of virtual goods,<\/em>&#8221; &#8220;<em>hosting fashion and commerce events in virtual, augmented or mixed reality environments<\/em>&#8221; and &#8220;<em>representing virtual goods.<\/em>&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>So after a complaint was filed against<strong> Metabirkins<\/strong> founder <strong>Mason Rothschild<\/strong> in January for allegedly using the Birkin brand name to profit from sales and resales of his <strong>NFT Metabirkins collection<\/strong>, a new trademark application was filed.<\/p>\n<p>&nbsp;<\/p>\n<p>Herm\u00e9s had indeed stated in a 47-page civil complaint that Rothschild&#8217;s MetaBirkins mark &#8220;<em>merely hijacks Herm\u00e9s&#8217; famous Birkin mark by adding the generic prefix &#8216;meta&#8217; to the famous Birkin mark<\/em>,&#8221; thus giving the impression that the MetaBirkins mark is a component of Herm\u00e9s&#8217; high-end Birkin mark, Cointelegraph reports.<\/p>\n<p>&nbsp;<\/p>\n<p>One possible cause for the company&#8217;s decision to submit its own protective measures, which would cover the Metaverse, crypto-currencies and NFT-related products and tokens, would also be the case against Rothschild.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/nft-metabirkins-why-hermes-accuses-a-digital-artist-of-damaging-its-brand-image\/\">NFT \u201cMetaBirkins\u201d: Why Herm\u00e8s accuses a digital artist of damaging its brand image\u00a0<\/a><\/p>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Featured photos : \u00a9 Press<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Could the famous French luxury brand Herm\u00e8s make its first steps in the metaverse soon? That&#8217;s what the revelations of this American trademark lawyer suggest.<\/p>\n","protected":false},"author":1,"featured_media":89537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Could the famous French luxury brand Herm\u00e8s make its first steps in the metaverse soon?","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Herm\u00e8s,Nft,Nfts,Metaverse,Luxury,United States Patent and Trademark Office,USPTO,crypto-currencies,MetaBirkins,Mason Rothschild,luxury brand hermes","footnotes":""},"categories":[5874,28],"tags":[],"class_list":["post-89530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-en","category-innovation"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/89530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=89530"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/89530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/89537"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=89530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=89530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=89530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}