{"id":89270,"date":"2022-08-25T14:00:11","date_gmt":"2022-08-25T12:00:11","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=89270"},"modified":"2022-08-25T15:05:05","modified_gmt":"2022-08-25T13:05:05","slug":"lvmh-injects-65-million-euros-into-le-parisien-to-offset-its-losses","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/lvmh-injects-65-million-euros-into-le-parisien-to-offset-its-losses\/","title":{"rendered":"LVMH injects 65 million euros into Le Parisien to offset its losses"},"content":{"rendered":"<h4>The world&#8217;s leading luxury goods company LVMH, led by businessman Bernard Arnault, has injected 65 million euros into the Le Parisien press group, which it controls, to offset its losses, according to a legal announcement seen yesterday by AFP.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>According to the legal announcement published on<strong> 18 August<\/strong>, the sole shareholder of <strong>Le Parisien-Aujourd&#8217;hui en France<\/strong>, <strong>Ufipar<\/strong>, a holding company controlled by <strong>LVMH<\/strong>, <em>&#8220;has decided to increase the group&#8217;s share capital&#8221;<\/em> by nearly<strong> \u20ac65 million<\/strong> and then <em>&#8220;reduce it, due to losses&#8221;<\/em>, by the same amount.<\/p>\n<p>&nbsp;<\/p>\n<p>It should be remembered that LVMH had already injected \u20ac83 million into its media group<strong> Les Echos-Le Parisien<\/strong> at the end of 2018. While Les Echos had reached breakeven in 2021 for the first time since 2008, Le Parisien is still trying to catch up on its digital conversion.<\/p>\n<p>&nbsp;<\/p>\n<p>Indeed, <em>&#8220;For a long time, Le Parisien has not been able to compensate for the decline in paper sales through digital&#8221;<\/em>, remaining <em>&#8220;very exposed to the continuous erosion of newsstand sales&#8221;<\/em>, declared<strong> Pierre Louette, CEO<\/strong> of the <strong>Les Echos-Le Parisien group<\/strong>, in January in the columns of his business daily.<\/p>\n<p>&nbsp;<\/p>\n<p>But during <strong>2021<\/strong>, Le Parisien has &#8220;reached an inflection point&#8221; with twelve consecutive months of rising circulation, he said, hoping to see it<em> &#8220;get closer to break-even&#8221;<\/em> and acquire<strong> 200,000 digital subscribers<\/strong> by <strong>2025<\/strong>, an objective set as part of a new editorial project, rolled out in<strong> 2020<\/strong>. This project also resulted from the abolition of the departmental editions and a voluntary redundancy plan involving a total of fifty employees.<\/p>\n<p>&nbsp;<\/p>\n<p>In view of the crisis in the paper press, the Les Echos-Le Parisien group has also sold the distribution companies Proximy and M\u00e9dia Presse in October 2021 to the printing heavyweight Riccobono.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/lvmh-officine-universelle-buly-the-new-rising-star-of-nostalgic-perfumery\/\">LVMH : Officine universelle Buly, the new rising star of nostalgic perfumery<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photos : \u00a9 Pierre Papier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world&#8217;s leading luxury goods company LVMH, led by businessman Bernard Arnault, has injected 65 million euros into the Le Parisien press group, which it controls, to offset its losses, according to a legal announcement seen yesterday by AFP.<\/p>\n","protected":false},"author":1,"featured_media":89274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The world&#039;s leading luxury goods company LVMH, has injected 65 million euros into the Le Parisien press group, which it controls, to offset its losses. 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