{"id":89013,"date":"2022-08-12T13:01:40","date_gmt":"2022-08-12T11:01:40","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=89013"},"modified":"2022-08-12T13:20:11","modified_gmt":"2022-08-12T11:20:11","slug":"ferragamo-partners-with-farfetch-to-expand-its-online-business","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/ferragamo-partners-with-farfetch-to-expand-its-online-business\/","title":{"rendered":"Ferragamo partners with Farfetch to expand its online business"},"content":{"rendered":"<h4>Italian luxury brand Salvatore Ferragamo announced on Thursday that it has entered into a partnership with online luxury goods retailer Farfetch to expand its online business.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Through this partnership, <strong>Ferragamo<\/strong> wants to expand its digital presence and further target a certain clientele: young consumers. The Italian fashion house intends to use the <strong>Farfetch<\/strong> platform for its online business and is looking to reach out to the <strong>millennial<\/strong> and <strong>Generation Z<\/strong> audience worldwide.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cg3znkwjxsO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/Cg3znkwjxsO\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Salvatore Ferragamo (@ferragamo)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>As a reminder, Farfetch is a fashion website with an international presence, offering brands and designers from around the world.<\/p>\n<p>&nbsp;<\/p>\n<p><em>&#8220;Ferragamo has a wonderful heritage of creativity and craftsmanship and I am extremely excited to bring it to a new and unique audience around the world,&#8221;<\/em> said <strong>Jos\u00e9 Neves, Managing Director<\/strong> of <strong>Farfetch<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jos\u00e9 Neves<\/strong> added: <em>&#8220;Ferragamo&#8217;s exceptional product and creativity, combined with our marketing capabilities and innovative digital experiences, will captivate this audience.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>It is worth remembering that for the fiscal year 2021, Ferragamo&#8217;s e-commerce sales, up 41.3% compared to 2020, boosted the brand&#8217;s growth.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marco Gobbetti<\/strong>, <strong>Ferragamo&#8217;s CEO<\/strong> and former head of Burberry, aims to double the company&#8217;s sales from last year to nearly <strong>\u20ac2.3 billion<\/strong> by <strong>2026<\/strong>, including investments in marketing and communications, shop renovations and improvements to the group&#8217;s technology and supply chain.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/ferragamo-starts-the-year-well-despite-its-dependence-on-china\/\">Ferragamo starts the year well despite its dependence on China<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photos : \u00a9 Burberry<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian luxury brand Salvatore Ferragamo announced on Thursday that it has entered into a partnership with online luxury goods retailer Farfetch to expand its online business.<\/p>\n","protected":false},"author":1,"featured_media":89025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Italian luxury brand Salvatore Ferragamo announced on Thursday that it has entered into a partnership with online luxury goods retailer Farfetch to expand its online business.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Farfetch,Ferragamo,Millenial,partnership,luxury,Business","footnotes":""},"categories":[1964,24,28,25],"tags":[22397],"class_list":["post-89013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","category-innovation","category-strategie","tag-news-fr"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/89013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=89013"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/89013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/89025"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=89013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=89013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=89013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}