{"id":88791,"date":"2022-08-09T10:16:26","date_gmt":"2022-08-09T08:16:26","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=88791"},"modified":"2022-08-10T11:10:00","modified_gmt":"2022-08-10T09:10:00","slug":"the-luxury-brands-export-themselves-during-the-summer-vacations-to-pop-up-stores-with-a-couture-look","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/the-luxury-brands-export-themselves-during-the-summer-vacations-to-pop-up-stores-with-a-couture-look\/","title":{"rendered":"Luxury brands export to chic pop-up stores during the summer vacations"},"content":{"rendered":"

Vacations and summer destinations are also the lot of luxury brands that export themselves during the summer through exceptional pop-up stores in the most beautiful cities in the south of France, but also in the rest of the world!<\/h4>\n

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For several years, luxury brands have been investing in the most beautiful summer destinations, following the “migration” of the luxury clientele to these prestigious destinations such as Saint-Tropez, Capri or Mykonos<\/strong>.<\/p>\n

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Chanel Pop-up, La Mistral\u00e9e, Saint-Tropez \u00a9 Chanel<\/em><\/figcaption><\/figure>\n

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Chanel<\/strong> was the first to take up the idea of the summer pop-up store, following its customers on vacation. The brand then took up residence in Saint-Tropez in the private mansion La Mistral\u00e9e<\/em>, where Gabrielle Chanel<\/strong> used to live. And this year is no exception to the rule as the brand invests in the coastal city with accessories\u00a0but also jewelry and watches, including Coco Crush, N\u00b05 as well as the latest watch collections of J12, Premi\u00e8re and BOY-Friend.<\/p>\n

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Since Chanel’s idea, other brands have started to create their own pop-up stores, allowing both to find the luxury clientele on their vacation spot but also to add a summer rendezvous<\/strong> where summer is usually synonymous with a commercial break.<\/p>\n

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Voir cette publication sur Instagram<\/div>\n<\/div>\n
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Une publication partag\u00e9e par Splendido (@belmondhotelsplendido)<\/a><\/p>\n<\/div>\n<\/blockquote>\n