{"id":88671,"date":"2022-08-04T17:22:36","date_gmt":"2022-08-04T15:22:36","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=88671"},"modified":"2022-08-04T17:45:28","modified_gmt":"2022-08-04T15:45:28","slug":"metaverse-miley-cyrus-lands-in-gucci-town-on-roblox","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/metaverse-miley-cyrus-lands-in-gucci-town-on-roblox\/","title":{"rendered":"Metaverse : Miley Cyrus lands in Gucci Town on Roblox"},"content":{"rendered":"<h4>Gucci has launched its first virtual fragrance, Gucci Flora Gorgeous Jasmine, in Gucci Town on Roblox and unveiled its famous ambassador Miley Cyrus as an avatar.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Gucci Flora<\/strong> is the House&#8217;s first fragrance in the<strong> metaverse<\/strong>. Indeed, it is the first Gucci beauty product to appear in the popular <strong>Roblox<\/strong> game.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_88677\" aria-describedby=\"caption-attachment-88677\" style=\"width: 683px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-88677 size-large\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-683x1024.jpg 683w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-750x1125.jpg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-200x300.jpg 200w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-768x1152.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-1024x1536.jpg 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-1365x2048.jpg 1365w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-370x555.jpg 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-800x1200.jpg 800w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-185x278.jpg 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-740x1110.jpg 740w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-20x30.jpg 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-400x600.jpg 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-1600x2400.jpg 1600w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead-32x48.jpg 32w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-story-lead.jpg 2000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption id=\"caption-attachment-88677\" class=\"wp-caption-text\">\u00a9 Gucci<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The post <strong>Gucci Beauty&#8217;s Flora Gorgeous Jasmine<\/strong> campaign ambassador <strong>Miley Cyrus<\/strong> is first to appear in Gucci&#8217;s virtual world as an <strong>avatar<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CguQ8q-ACqr\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CguQ8q-ACqr\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par @gucci<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Players can participate in challenges, games including scavenger hunts and experiences centred on perfume, with many activities led by the avatar of the famous singer.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_88679\" aria-describedby=\"caption-attachment-88679\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-88679 size-large\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-1024x683.jpg 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-750x500.jpg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-300x200.jpg 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-768x512.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-1536x1024.jpg 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-370x247.jpg 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-800x534.jpg 800w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-20x13.jpg 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-185x123.jpg 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-740x493.jpg 740w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-400x267.jpg 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1-72x48.jpg 72w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/gucci-roblox-flora-vogue-bus-gucci-aug-22-inline-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-88679\" class=\"wp-caption-text\">\u00a9 Gucci<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The experience doesn&#8217;t stop there as visitors can also pose for selfies next to Miley Cyrus&#8217; avatar.<\/p>\n<p>&nbsp;<\/p>\n<p>Rewards will be available for winners of scavenger hunts involving searches for the letters &#8216;Flora&#8217;. \u00a0Players will be able to pose in the Gucci Flora Gorgeous Jasmine campaign on Selfie Way.<\/p>\n<p>&nbsp;<\/p>\n<p>Gucci launched Gucci Town on Roblox in May, with plans to evolve the space over time.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;<a href=\"https:\/\/luxus-plus.com\/en\/gucci-launches-digital-suit-project-in-collaboration-with-digital-artisan\/\">\u00a0Gucci launches digital suit project in collaboration with digital artisan<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photos : \u00a9 Gucci<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gucci has launched its first virtual fragrance, Gucci Flora Gorgeous Jasmine, in Gucci Town on Roblox and unveiled its famous ambassador Miley Cyrus as an avatar.<\/p>\n","protected":false},"author":1,"featured_media":88676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Gucci has launched its first virtual fragrance, Gucci Flora Gorgeous Jasmine, in Gucci Town on Roblox and unveiled its famous ambassador Miley Cyrus as an avatar.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Gucci,Gucci Town,Gucci Flora,Fragrance,Metaverse,Roblox,Game,Video games","footnotes":""},"categories":[1964,24,28,5874,1772,1,25],"tags":[22397],"class_list":["post-88671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","category-innovation","category-innovation-en","category-luxus-en","category-luxus-fr","category-strategie","tag-news-fr"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/88671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=88671"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/88671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/88676"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=88671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=88671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=88671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}