{"id":88459,"date":"2022-08-01T15:24:28","date_gmt":"2022-08-01T13:24:28","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=88459"},"modified":"2022-08-01T15:57:20","modified_gmt":"2022-08-01T13:57:20","slug":"e-sport-a-new-collaboration-in-sight-for-dior-and-gran-turismo-7","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/e-sport-a-new-collaboration-in-sight-for-dior-and-gran-turismo-7\/","title":{"rendered":"E-sport : A new collaboration in sight for Dior and Gran Turismo 7"},"content":{"rendered":"<h4>The House of Dior enters the world of video games by partnering with Polyphony Digital and Sony Interactive Entertainment for the game Gran Turismo 7. The Artistic Director of the men&#8217;s collections, Kim Jones, has imagined a virtual wardrobe and has customized a vintage car in the image of the House&#8217;s DNA.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Unveiled at the <strong>GT World Series Showdown<\/strong> in <strong>Salzburg<\/strong>, the <strong>Dior x Gran Turismo 7<\/strong> collaboration has revealed a series of virtual garments, otherwise known as <strong>&#8216;Skins&#8217;<\/strong>. It consists of a yellow and grey jumpsuit with the famous <strong>Dior Oblique<\/strong> pattern, matching gloves, reinterpreted <strong>Diorizon<\/strong> shoes and a grey and blue helmet.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe title=\"Teaser: The \u2018Gran Turismo 7\u2019 Virtual Racing Capsule by Kim Jones\" src=\"https:\/\/www.youtube.com\/embed\/JUyomJbTeWM\" width=\"851\" height=\"479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The partnership doesn&#8217;t stop there, as <strong>Kim Jones<\/strong> has also customized a vintage sports car, the <strong>Tomaso Mangusta<\/strong>, with Dior&#8217;s codes.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_88464\" aria-describedby=\"caption-attachment-88464\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-88464 size-large\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-1024x576.png 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-750x422.png 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-300x169.png 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-768x432.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-1536x864.png 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-2048x1152.png 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-370x208.png 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-800x450.png 800w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-20x11.png 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-185x104.png 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-740x416.png 740w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-400x225.png 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-1600x900.png 1600w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/08\/DIOR-GT7-2-85x48.png 85w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-88464\" class=\"wp-caption-text\">\u00a9 Dior x Gran Turismo 7<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Indeed, these virtual creations take up the Dior DNA, including the<strong> Dior Oblique<\/strong> motifs, the initials<strong> CD Diamond<\/strong> and the <strong>&#8220;Christian Dior Atelier Avenue Montaigne&#8221;<\/strong> patch. The number<strong> &#8220;47&#8221;<\/strong> appears on the driver&#8217;s skin and on the sports car, in homage to the year<strong> 1947<\/strong>, when <strong>Christian Dior<\/strong> presented his first collection in the salons of <strong>30 Avenue Montaigne<\/strong> and created the<strong> &#8220;New Look&#8221;<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cgq8ZbQILEF\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/Cgq8ZbQILEF\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Dior Official (@dior)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>Dior x Gran Turismo 7<\/strong> designs will be available exclusively on the<strong> Playstation 4 and Playsation 5<\/strong> consoles from <strong>August 25th<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;<a href=\"https:\/\/luxus-plus.com\/en\/burberry-positive-results-for-2021-2022-although-slowed-by-the-situation-in-china\/\">\u00a0Burberry: positive results for 2021\/2022, although slowed by the situation in China<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photos : \u00a9 Dior<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The House of Dior enters the world of video games by partnering with Polyphony Digital and Sony Interactive Entertainment for the game Gran Turismo 7. The Artistic Director of the men&#8217;s collections, Kim Jones, has imagined a virtual wardrobe and has customized a vintage car in the image of the House&#8217;s DNA.<\/p>\n","protected":false},"author":1,"featured_media":88505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The House of Dior enters the world of video games by partnering with Polyphony Digital and Sony Interactive Entertainment for the game Gran Turismo 7.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Dior,Collaboration,Video games,DNA,Luxury,Kim Jones,E-sport,Gran Turismo 7,Dior x Gran Turismo 7","footnotes":""},"categories":[1964,24,5874,28,25],"tags":[22397,22419],"class_list":["post-88459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","category-innovation-en","category-innovation","category-strategie","tag-news-fr","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/88459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=88459"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/88459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/88505"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=88459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=88459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=88459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}