{"id":88427,"date":"2022-08-01T11:30:54","date_gmt":"2022-08-01T09:30:54","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=88427"},"modified":"2022-08-01T12:04:55","modified_gmt":"2022-08-01T10:04:55","slug":"luxus-magazine-authentic-material-brings-natural-materials-back-to-life","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxus-magazine-authentic-material-brings-natural-materials-back-to-life\/","title":{"rendered":"[Luxus+ Magazine] Authentic Material brings natural materials back to life"},"content":{"rendered":"<h4>Authentic Material is multiplying recycled material projects in the service of circular creativity in the luxury industries. Founded in 2016 in Toulouse by Vincent Menny and integrated in early 2022 into LVMH&#8217;s House of Start-ups at Station F, the company gives a second life to natural materials, destined for destruction. The company relies on a scientific innovation portfolio, close to alchemy.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>The sourcing<\/h2>\n<p>&nbsp;<\/p>\n<p>The raw materials come from the untapped deposits &#8211; surplus, stock or production scraps &#8211; of the luxury houses that are also Authentic Material&#8217;s clients. Exclusively of natural origin, the materials are animal (leather, horn, wool, silk, cashmere), vegetable (wood, flower, fruit) or mineral (shell, porcelain, fine stone).<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-10785 aligncenter\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/sites\/2\/2022\/07\/Poudre-et-materiaux-cuir-scaled.jpg\" alt=\"\" width=\"1019\" height=\"673\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Click <a href=\"https:\/\/magazine.luxus-plus.com\/authentic-material-brings-natural-materials-back-to-life\/?lang=en\">here<\/a> to read the full article on Luxus Plus Magazine.<\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Authentic Material<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Authentic Material is multiplying recycled material projects in the service of circular creativity in the luxury industries. Founded in 2016 in Toulouse by Vincent Menny and integrated in early 2022 into LVMH&#8217;s House of Start-ups at Station F, the company gives a second life to natural materials, destined for destruction. The company relies on a scientific innovation portfolio, close to alchemy.<\/p>\n","protected":false},"author":1,"featured_media":88429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Authentic Material is multiplying recycled material projects in the service of circular creativity in the luxury industries.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Authentic Material,natural materials,Luxury,scientific innovation","footnotes":""},"categories":[1],"tags":[],"class_list":["post-88427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxus-fr"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/88427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=88427"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/88427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/88429"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=88427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=88427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=88427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}