{"id":87481,"date":"2022-07-13T11:30:38","date_gmt":"2022-07-13T09:30:38","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=87481"},"modified":"2022-07-13T11:30:38","modified_gmt":"2022-07-13T09:30:38","slug":"the-lanvin-groups-global-expansion-strategy-is-bearing-fruit","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/the-lanvin-groups-global-expansion-strategy-is-bearing-fruit\/","title":{"rendered":"The Lanvin Group&#8217;s global expansion strategy is bearing fruit"},"content":{"rendered":"<h4>Lanvin Group (formerly Fosun) closes its 2021 fiscal year on a high note with sales of 339 million euros last year.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lanvin Group<\/strong>, the Chinese luxury goods group, which is preparing to list on the New York Stock Exchange, <strong>reported revenues of 339 million euros last year, up 52% year-on-year<\/strong> thanks to &#8220;<em>the growth of Lanvin, a strong return of Wolford and the successful integration of Sergio Rossi into the portfolio,<\/em>&#8221; the group said in a statement.<\/p>\n<p>&nbsp;<\/p>\n<p>This increase is explained by the implementation of a global growth strategy, thanks in particular to the acquisition of the luxury footwear brand <strong>Sergio Rossi<\/strong>, <strong>a robust performance in all geographic zones and rapid expansion in North America and Asia.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>On an IFRS (International Financial Reporting Standards) consolidated basis, <strong>the Lanvin Group generated \u20ac148 million in sales in the Europe\/Middle East and Africa market in 2021<\/strong>, which, according to the press release, represents 48% of its worldwide sales.<\/p>\n<p>&nbsp;<\/p>\n<p>Building on this solid base in Europe, the Lanvin Group has also deepened its roots in North America and Asia. Indeed, <strong>in 2021, North America contributed 35% of total sales, while China more than doubled its contribution to sales by accounting for 14%.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Lanvin brand recorded 108% growth in global sales and a 415% increase in online sales, particularly in the North American and Chinese markets.<\/strong> Direct To Consumer e-commerce performance increased 172% over 2020, supported by the opening of eight new stores and a significant improvement in sales per square meter.<\/p>\n<p>For its part, the <strong>Wolford<\/strong> brand recorded sales of \u20ac109 million in 2021, up 15% year-on-year, with positive EBITDA.<\/p>\n<p>&nbsp;<\/p>\n<p>This global expansion strategy is driving growth in the Lanvin Group&#8217;s portfolio and gives the company confidence in its future performance prospects. &#8220;<em>We will continue to expand our business to accelerate our growth, while advancing our proposal to list on the New York Stock Exchange,<\/em>&#8221; explained <strong>Joann Cheng<\/strong>, president and CEO of Lanvin Group, in a press release.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/after-the-announcement-of-its-ipo-what-is-the-next-step-for-the-lanvin-group\/\">AFTER THE ANNOUNCEMENT OF ITS IPO, WHAT IS THE NEXT STEP FOR THE LANVIN GROUP ?<\/a><\/p>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\"><\/div>\n<\/div>\n<p>Featured photo : \u00a9 Lanvin<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanvin Group (formerly Fosun) closes its 2021 fiscal year on a high note with sales of 339 million euros last year.<\/p>\n","protected":false},"author":380,"featured_media":87489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Lanvin Group (formerly Fosun) closes its 2021 fiscal year on a high note with sales of 339 million euros last year.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"fiscal year,lanvin,Lanvin group,china,luxury,expansion,north america,asia,europe,2021,strategy,results,revenues","footnotes":""},"categories":[24],"tags":[],"class_list":["post-87481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/87481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=87481"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/87481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/87489"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=87481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=87481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=87481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}