{"id":87301,"date":"2022-07-08T17:06:30","date_gmt":"2022-07-08T15:06:30","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=87301"},"modified":"2022-07-10T13:26:25","modified_gmt":"2022-07-10T11:26:25","slug":"swatch-its-moonswatch-boosted-omega-sales-and-the-watchmaker-unveils-its-s1-2022-forecast","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/swatch-its-moonswatch-boosted-omega-sales-and-the-watchmaker-unveils-its-s1-2022-forecast\/","title":{"rendered":"Swatch Group Mid-Year Forecast : The MoonSwatch watch boosted Omega sales"},"content":{"rendered":"

Swiss watchmaker Swatch<\/a>, which is expected to reveal its first-half 2022 results in the next two weeks, announced that the launch of its MoonSwatch has boosted sales of the Omega model.<\/h4>\n

<\/p>\n

 <\/p>\n

Nick Hayek<\/strong>, Swatch Group CEO, said that \u201csales of the Speedmaster Moonwatch model, which costs around $7,000, have jumped by more than 50% at Omega retail outlets since the March launch of the MoonSwatch, which is priced at $250<\/em>\u201d .<\/p>\n

 <\/p>\n

Also, the Swatch model, MoonSwatch<\/strong>, has had the effect of rekindling interest in Swatch among young consumers.<\/strong> Swatch has also announced that it will open 25<\/strong> additional points of sale around the world during the summer.<\/p>\n

 <\/p>\n

\"Omega
Omega x Swatch Moonswatch : The Swatch and Omega collaboration watch. \u00a9 Swatch<\/figcaption><\/figure>\n

 <\/p>\n

What about Swatch’s economic forecasts?<\/h2>\n

 <\/p>\n

This information complements recent forecasts<\/strong> by ten analysts for Swatch’s first-half 2022 results<\/strong>. The watchmaker, who generates about 40%<\/strong> of its sales in China, saw a dip in its results last April with the resurgence of the pandemic in that region. This would not be a good sign for H1 results.<\/p>\n

 <\/p>\n

However, this would not have had a significant impact on Swatch’s economic situation. The latter is expected to have continued to grow in the first six months of 2022, its growth slightly higher<\/strong> than in the previous year, and a turnover however lower than in 2019<\/strong>, which amounted to 4.08 billion Swiss francs (4.1 billion euros).<\/p>\n

 <\/p>\n

Swatch is expected to achieve 3,590 million Swiss francs in net sales in S1 2022<\/strong>, compared with 3,392 in the same period last year. Its net profit is also expected to increase in S1 2022: 334 million Swiss francs<\/strong> compared to 270 the previous year.<\/p>\n

 <\/p>\n

For his part, Nick Hayek remains confident and is counting on a double-digit increase in revenues <\/strong>and was convinced last March that he would be able to continue the growth of 2021.<\/p>\n

 <\/p>\n

Finally, as for forecasts for the rest of the year, analysts are not so optimistic and are betting on a slowdown in Swatch’s growth. To be continued.<\/p>\n

 <\/p>\n

 <\/p>\n

Read also >\u00a0 MONTBLANC UNVEILS SUMMIT 3, ITS CONNECTED WATCH RUNNING WEAR OS 3<\/a><\/p>\n

\n
<\/div>\n<\/div>\n

Featured photo : \u00a9 Swatch<\/p>\n","protected":false},"excerpt":{"rendered":"

Swiss watchmaker Swatch, which is expected to reveal its first-half 2022 results in the next two weeks, announced that the launch of its MoonSwatch has boosted sales of the Omega model.<\/p>\n","protected":false},"author":1,"featured_media":87305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Swatch Group Mid-Year Forecast : The MoonSwatch watch boosted Omega sales - Luxus Plus","_seopress_titles_desc":"Swatch, which is expected to soon reveal its first-half 2022 results, announced that the launch of its MoonSwatch has boosted sales of the Omega model.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Swatch,swiss,watchmaker,forecasts,analysts,MoonSwatch,sales,Omega,First semester,2022,S1","footnotes":""},"categories":[24],"tags":[22419],"class_list":["post-87301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/87301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=87301"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/87301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/87305"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=87301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=87301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=87301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}