{"id":86771,"date":"2022-07-01T15:44:15","date_gmt":"2022-07-01T13:44:15","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=86771"},"modified":"2022-07-01T15:44:21","modified_gmt":"2022-07-01T13:44:21","slug":"small-champagne-houses-leaders-in-influence-on-instagram","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/small-champagne-houses-leaders-in-influence-on-instagram\/","title":{"rendered":"Small champagne houses, leaders in influence on Instagram <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Between communication campaigns, initiatives and exclusive experiences, French champagne houses are redoubling their imagination to reap popularity on social networks. Here are the most influential Houses on Instagram.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Since the advent of social networks, <strong>wine, champagne, and other spirits houses no longer rely solely on the quality of their beverage or their reputation but also on their digital presence<\/strong>. This is a privileged way for small and independent houses, less renowned than the giants of the sector, to gain notoriety and, therefore, to create a wider customer base.<\/p>\n<p>&nbsp;<\/p>\n<p>Unveiled by Le Figaro Vin, the ranking brings together th<strong>e 50 most influential champagne brands on Instagram<\/strong>. This is also accompanied by a Top 10 of brands with the most followers and a Top 10 of those with the best engagement rate. And the results turned out to be very surprising depending on the rankings.<\/p>\n<p>&nbsp;<\/p>\n<h2>Big champagne houses, leaders in terms of subscribers<\/h2>\n<p>&nbsp;<\/p>\n<p>These first results are rather logical. In terms of subscribers, it is the big champagne brands that have the most subscribers. We find <strong>Dom P\u00e9rignon<\/strong> in third place with 702,000 subscribers, <strong>Veuve Cliquot<\/strong> in second place with 741,000, then surpassed by <strong>Mo\u00ebt Chandon<\/strong> on the first place of the podium with <strong>765,000 subscribers.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CfUIxLPl6TH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CfUIxLPl6TH\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Moe\u0308t &amp; Chandon Official (@moetchandon)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ruinart<\/strong> is also in tenth place (149,000 subscribers) and <strong>Krug<\/strong> is in fourth place with 216,000 subscribers. If these houses can thank the fame of their vintages and their Name on a worldwide scale, they are not on the other hand the ones who collect the highest engagement rates nor the ones who are the most influential.<\/p>\n<p>&nbsp;<\/p>\n<h2>Independent champagne houses, winners of social networks<\/h2>\n<p>&nbsp;<\/p>\n<p>Indeed, the latter have well understood the importance of social networks in the reputation of a brand, especially in a saturated market like champagne. Independent since 1734, the <strong>Taittinger<\/strong> house has 134,000 Instagram followers and is the most influential of all and the one with the most engagement. Through colorful, festive and original communication campaigns, <strong>it has used different digital strategies to impose itself on social networks against the big houses.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CfHQoIaDB2P\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CfHQoIaDB2P\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Champagne Taittinger (@champagnetaittinger)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Secondly, <strong>Bollinger<\/strong> is the second most influential brand on Instagram (166,000 followers), with a focus on nature and ethics. Finally, the house of <strong>Jacques Selosse<\/strong> favors human contact via the grape harvests it has been organizing for the past five years and its highlighting on Instagram to communicate with its 35,700 followers. This makes it the third most influential house on Instagram.<\/p>\n<p>&nbsp;<\/p>\n<p>Here is the complete list of the 50 most influential houses on Instagram.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_86776\" aria-describedby=\"caption-attachment-86776\" style=\"width: 352px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-86776 size-large\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/07\/les-marques-de-champagne-les-plus-influentes-sur-instagram-62beab9a40546999559865-343x1024.jpg\" alt=\"\" width=\"352\" height=\"1024\" \/><figcaption id=\"caption-attachment-86776\" class=\"wp-caption-text\">\u00a9 Le Figaro Vin<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/moet-hennessy-acquires-the-highly-regarded-american-winery-joseph-phelps\/\">MO\u00cbT HENNESSY ACQUIRES THE HIGHLY REGARDED AMERICAN WINERY JOSEPH PHELPS<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured Photo : \u00a9 Veuve Cliquot[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Between communication campaigns, initiatives and exclusive experiences, French champagne houses are redoubling their imagination to reap popularity on social networks. Here are the most influential Houses on Instagram.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Since the advent of social networks, <strong>wine, champagne, and other spirits houses no longer rely solely on the quality of their beverage or their reputation but also on their digital presence<\/strong>. This is a privileged way for small and independent houses, less renowned than the giants of the sector, to gain notoriety and, therefore, to create a wider customer base.<\/p>\n<p>&nbsp;<\/p>\n<p>Unveiled by Le Figaro Vin, the ranking brings together th<strong>e 50 most influential champagne brands on Instagram<\/strong>. This is also accompanied by a Top 10 of brands with the most followers and a Top 10 of those with the best engagement rate. And the results turned out to be very surprising depending on the rankings.<\/p>\n<p>&nbsp;<\/p>\n<h2>Big champagne houses, leaders in terms of subscribers<\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F|&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Veuve Cliquot[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Between communication campaigns, initiatives and exclusive experiences, French champagne houses are redoubling their imagination to reap popularity on social networks. Here are the most influential Houses on Instagram.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Since the advent of social networks, <strong>wine, champagne, and other spirits houses no longer rely solely on the quality of their beverage or their reputation but also on their digital presence<\/strong>. This is a privileged way for small and independent houses, less renowned than the giants of the sector, to gain notoriety and, therefore, to create a wider customer base.<\/p>\n<p>&nbsp;<\/p>\n<p>Unveiled by Le Figaro Vin, the ranking brings together th<strong>e 50 most influential champagne brands on Instagram<\/strong>. This is also accompanied by a Top 10 of brands with the most followers and a Top 10 of those with the best engagement rate. And the results turned out to be very surprising depending on the rankings.<\/p>\n<p>&nbsp;<\/p>\n<h2>Big champagne houses, leaders in terms of subscribers<\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F|&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo \u00a9 Veuve Cliquot[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] Between communication campaigns, initiatives and exclusive experiences, French champagne houses are redoubling their imagination to reap popularity on social networks. Here are the most influential Houses on Instagram.<\/p>\n","protected":false},"author":1,"featured_media":86779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"French champagne houses are redoubling their imagination to reap popularity on social networks. 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