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The Colbert Committee<\/strong> was created in 1914 by Jean-Jacques Guerlain<\/strong> to promote French luxury throughout the world. It is composed of 90 French luxury houses, 17 cultural institutions and 6 European luxury houses. Among the prestigious members are Cartier, Perrier Jouet, Lanvin and Dalloyau.<\/strong> For his part, Yannick All\u00e9no<\/strong>, the three-starred chef, announced at the end of January 2022 that he would become a permanent member of the committee.<\/p>\n <\/p>\n Laurent Boillot<\/strong>, who had joined the Committee’s board of directors in 2009, succeeds Guillaume de Seynes<\/strong>, CEO of Herm\u00e8s<\/strong> and president of the Colbert Committee since 2016.<\/p>\n <\/p>\n <\/p>\n A graduate of the Ecole Sup\u00e9rieure de Commerce (ESC) in Rouen<\/strong>, Laurent Boillot began his career with the communications consultancy Havas<\/strong>. In 1990, he joined the Unilever<\/strong> group as marketing director. In 2002, he joined the LVMH group as Marketing Director at Guerlain<\/strong>. He climbed the ranks to finally become Chairman and CEO of Guerlain in 2007.<\/p>\n <\/p>\n In 2020 and still within the LVMH group, he succeeded Bernard Peillon<\/strong> as president of the cognac manufacturer Hennessy<\/strong>.<\/p>\n <\/p>\n <\/p>\n In the current context, new challenges are facing the world of luxury. Firstly, the shortage of raw materials, and secondly the repeated confinements in China which are slowing down the economy.<\/strong> Indeed, if the French luxury industry is doing well, it is impacted by its events, some groups have suffered the slowdown of the economy in China, representing a large market share and therefore a great loss of earnings.<\/p>\n <\/p>\n Other challenges will be represented by deeper changes in consumption, namely a CSR approach and commitments to ecology<\/strong>, expected by consumers.\u00a0Indeed, since 2020, the committee has taken the decision to create an “inspiration book<\/strong>” with the best initiatives of brands to inspire each other. The fight against counterfeiting<\/strong> is also one of the spearheads of the Colbert Committee, to preserve buyers and protect the know-how and quality of luxury brands’ products.<\/p>\n <\/p>\n Consumption habits through e-commerce and new technologies<\/strong> are also to be taken into account in order to continue to capture a loyal international clientele and remain proactive. All these themes will undoubtedly be addressed by the committee, chaired by Laurent Boillot, a luxury expert for 20 years at LVMH<\/strong>, the flagship group that has made France shine in the world through its diversified portfolio of companies.<\/p>\n <\/p>\n <\/p>\nAn exemplary career<\/h2>\n
The challenges of the future<\/h2>\n