{"id":84862,"date":"2022-05-31T20:15:39","date_gmt":"2022-05-31T18:15:39","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=84862"},"modified":"2022-06-01T07:07:03","modified_gmt":"2022-06-01T05:07:03","slug":"uae-based-damac-group-acquires-swiss-luxury-jewelry-brand-de-grisogono","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/uae-based-damac-group-acquires-swiss-luxury-jewelry-brand-de-grisogono\/","title":{"rendered":"UAE-based DAMAC Group acquires Swiss luxury jewelry brand de GRISOGONO"},"content":{"rendered":"<h4>DAMAC Group, the Dubai-based parent group of Damac Properties, has acquired the famous Swiss jewelry brand de GRISOGONO. The brand, which filed for bankruptcy in early 2020, expands the developer&#8217;s portfolio and is part of its strategy to add distressed luxury assets to make them profitable. At least that&#8217;s what an official statement released on Tuesday reveals.<!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>Best known for its &#8220;<em>Creation I<\/em>&#8221; necklace, which contained the world&#8217;s largest D flawless diamond and fetched a whopping $33.7 million at a 2017 auction, de GRISOGONO is a name synonymous with glamour. The jeweler has adorned many celebrities on the red carpet, including Hollywood actress Natalie Portman and supermodel Naomi Campbell.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>In line with our ambitions to grow our business in the luxury and high-end fashion space, the bid for de GRISOGONO came naturally to us. This relatively young, yet established brand has immense potential that needs to be discovered and exploited. I am convinced that with DAMAC&#8217;s expertise and know-how, we will be able to bring the brand to a justified success, strengthening its development and global network,<\/em>&#8221; said Hussain Sajwani, founder and chairman of the DAMAC Group, which emerged as the highest bidder among several other candidates for the acquisition.<\/p>\n<p>&nbsp;<\/p>\n<p>The Dubai-based developer, who bought Italian fashion house Roberto Cavalli in 2019, did not disclose the price of the deal.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>This relatively young but established brand has immense potential that needs to be discovered and exploited. I believe that with Damac&#8217;s expertise and know-how, we will be able to bring the brand to justified success, strengthening its development and global network.<\/em>&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>It should be recalled that the de Grisogono company, which had debts of $225 million when it declared bankruptcy in 2020, had been looking for its buyer for many months even then. The former owners, Isabel dos Santos, the daughter of Angola&#8217;s president, and her husband Sindika Dokolo, may have been operating the luxury brand as a front for &#8220;<em>sneaking<\/em>&#8221; diamonds through Dubai-based companies, according to a judicial investigation.<\/p>\n<p>&nbsp;<\/p>\n<p>For its part, Damac also recently won a $120 million bid to acquire land in Miami&#8217;s upscale Surfside neighborhood, where it plans to build an ultra-luxury Cavalli-branded condominium project.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/damac-group-ready-to-enter-the-metaverse\/\">DAMAC GROUP READY TO ENTER THE METAVERSE<\/a><\/p>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 de Grisogono<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DAMAC Group, the Dubai-based parent group of Damac Properties, has acquired the famous Swiss jewelry brand de GRISOGONO. The brand, which filed for bankruptcy in early 2020, expands the developer&#8217;s portfolio and is part of its strategy to add distressed luxury assets to make them profitable. At least that&#8217;s what an official statement released on Tuesday reveals.<\/p>\n","protected":false},"author":1,"featured_media":84867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"DAMAC Group, the Dubai-based parent group of Damac Properties, has acquired the famous Swiss jewelry brand de GRISOGONO.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"DAMAC Group,de Grisogono","footnotes":""},"categories":[1964,24],"tags":[22419],"class_list":["post-84862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/84862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=84862"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/84862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/84867"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=84862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=84862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=84862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}